Twitter rejects acquisition by Facebook, fee plan receives venture capital
In an interview with open source co-founder Biz Stone in British trade magazine Marketing (part of BrandRepublic), the founder said that Twitter could be useful for companies that use it for business purposes. Fees for the event will begin soon.
This is what Stone said in the interview: “We noticed that more and more companies are starting to use Twitter, and a lot of people are coming with it. We can figure out a way to make this experience More valuable and will charge business accounts.”
This move is actually not that unexpected, because it is usually considered one of Twitter’s obvious revenue-generating moves. Although many expected more from the company, three years into its existence, Twitter has developed a bad reputation for lacking a clear business model. Stone also said that they will not start charging individual users, and this move “will also allow open source to become a hybrid marketing tool and customer service tool for brands due to the nature of revenue generation.”
Stone did not disclose any details about the charges, such as how much to charge and how to charge them. Just a reminder: The initiative has raised $20 million in venture capital and recently rejected an acquisition offer from Facebook.
A recent example of a company using Twitter for business purposes is Dell. The company reportedly hit $1 million in sales during the holiday season through the micro-sharing service and recently began offering discounts only to its followers.
There is no doubt that we will see more behavior like this in the future, but I want to know what Twitter’s management refers to by “commercial use”: this refers to taking steps to promote a product or service. Any way, or just when there is a sales activity link in the business account? And are companies ready to pay for this service?
Marketing’s reporter got in touch with Bob Pearson, Dell’s vice president of external relations, and asked him about this issue. Pearson responded forcefully: “If this becomes complicated and expensive, then we will move elsewhere.”
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