What is worth buying helps China International Fashion Week: a one-stop solution for visual feast, professional interpretation, user interaction and brand display
From September 4th to 12th, the 2023 Spring and Summer China International Fashion Week (SS23 CFW) was grandly held at 751D·PARK in Beijing. As an in-depth cooperative media for Fashion Week, the consumer content community “What’s Worth Buying” under Worth Buying Technology launched the “Worthy Fashion Week” special topic during this season’s fashion week. Through the “Consumer Encyclopedia”, it provides a platform for participating clothing brands and designers to fully display themselves.
With the theme of “Perpetual Renewal”, the 2023 Spring and Summer China International Fashion Week focuses on Chinese aesthetics, intangible cultural heritage innovation, trend style, fashion universe, business consumption, sustainable fashion, Intellectual property rightsprotection and other seven aspects, a total of 134 events including fashion shows, design competitions, trade and art exhibitions, professional forums, fashion selections, award ceremonies, etc. were held, and 141 clothing brands participated in the fashion week For the product launch, 361 designers showcased their latest works.
The “Worth Fashion Week” special topic created by What’s Worth Buying has six major sections including “Worth Shows, Watching Shows Online, Quick Cuts at Shows, Brand Appearances, TOP Designers, and Comment Awards”. This fashion event was presented in a multi-layered and three-dimensional way.
Among them, “Watch the Show” records the highlights of the Fashion Week in the form of original long pictures and text from the perspective of a professional editor; “Watch the Show Online” is synchronized with the official live broadcast platform of the Fashion Week, allowing Users can watch the show at any time at home; and “Show Quick Cut” uses short video quick cuts to intuitively interpret the highlights of the fashion week for users, helping them understand the show more efficiently. In addition, the topic also specially designed a #My Favorite Domestic Products# prize comment activity to attract users to actively participate in sharing.
“Long pictures and texts, live broadcasts, short videos” come together, “visual feast, professional interpretation, user interaction” is solved in one stop, what is worth buying creates a new show viewing experience of SS23 China International Fashion Week. At the same time, as a platform dedicated to continuously improving the efficiency of the connection between brands and users, What Worth Buying also provides participating clothing brands and designers with the opportunity to fully display themselves.
Among them, the “Brand Appearance” section of the “Value for Fashion Week” topic directly connects to the community’s underlying infrastructure “Consumer Encyclopedia”. Here, users can not only browse brand stories, product categories, star products, and view professional Planting notes, real online reputation, and being able to find almost all online purchasing channels, forming a complete closed loop from “brand display” to “product purchase”. The “TOP Designers” section allows outstanding designers who have emerged in fashion weeks to further enhance their exposure and influence among consumers.
From September 4th to 12th, data from What’s Worth Buying shows that the “Value for Fashion Week” topic not only gained a lot of exposure, but also aroused the popularity of the majority of value friends Lively discussions on trends, brand shows, and fashion items, and by guiding users to jump to the “Consumer Encyclopedia”, help cooperative brands achieve precise access to a large number of potential consumers.
As a partner of China International Fashion Week for many years, What Worth Buying will continue to provide high-quality and professional consumer content through richer and more diverse content forms to help more consumers gradually establish their understanding of fashion trends and fashion brands. Comprehensive and systematic understanding not only helps users continuously improve the quality and efficiency of consumption decisions, but also helps brands achieve marketing effects that combine product and effect.
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