The outdoor sports industry ushered in the “golden decade”
Compared with spectator competitive sports, participatory sports with national fitness as the core have a broader market prospect. The continued increase in the participation rate and consumption power of outdoor sports has made capital more accessible, thereby promoting the upgrading of the industrial structure and making the national fitness brand bigger and stronger.
Recently, eight departments including the General Administration of Sports, the National Development and Reform Commission, and the Ministry of Industry and Information Technology jointly issued the “Outdoor Sports Industry Development Plan (2022-2025)”. It is proposed that the total scale of the national outdoor sports industry will exceed 3 trillion yuan by 2025 and the long-term goal of becoming a sports power by 2035.
After the plan was announced, it quickly drove up outdoor sports concept stocks. Sanfu Outdoor and Lisheng Sports rose by the daily limit. Mugaodi, Shuhua Sports, China Sports Industry, Pathfinder, Laiying Sports, Jinling Sports, etc. rose by more than 100% that day. 5%.
In recent years, outdoor leisure and outdoor sports projects in and around cities have grown significantly. Outdoor sports such as suburban camping, urban cycling, and night running in parks have become more and more popular. my country has become one of the countries with the fastest growth in outdoor sports in the world. one. Policy support combined with rapid economic growth will promote the rapid development of the outdoor sports industry chain and usher in the “golden decade” of industrial development.
The outdoor sports industry has become a new blue ocean
“This is the fifth year that Keep has participated in the ‘Double 11’. Over the past five years, the domestic sports consumer goods track has been booming. The company’s revenue has ranged from 300 million yuan, 600 million yuan to more than 800 million yuan, reflecting the public’s interest in sports. The demand for fitness is growing. We are fortunate to have witnessed the rapid rise of China’s sports industry in recent years, and it has continued to grow and expand in the process.” Huang Haidong, a senior researcher at Keep Sports Research Institute, said excitedly.
On November 13, the reporter came to the “Longshui Lake International Camp” located in Dazu District, Chongqing. It has a beautiful environment and complete camping facilities. The 14.9-kilometer colorful marathon track around the lake looks more like a jade belt surrounding 100,000 people. Mu Yulongshan National Forest Park. Camp director Li Sha told reporters that the project is a microcosm of the local government’s efforts to open up natural resources to outdoor sports and advocate a low-carbonenvironmental-friendly outdoor sports lifestyle. In the two years since the camp was built, it has received more than 100,000 tourists, driving up the surrounding consumer output and winning praise from all walks of life.
It is understood that as of the end of 2021, the number of participants in outdoor sports nationwide has exceeded 400 million, and a product supply system covering all mountains, rivers, land and air has basically been formed. A large number of outdoor sports such as mountaineering, hiking, skiing, kayaking, and paragliding are booming. A variety of online and offline products have emerged.
In recent days, the hot shopping festival consumption atmosphere has driven the hot sales of sports equipment. From smart hula hoops to spinning bikes, from weight-bearing sandbags to yoga equipment, the turnover increased by more than 100% year-on-year.
“After more than 20 years of exploration, the domestic sports equipment manufacturing field still lacks brands with international influence. Taking the sports service industry as the ‘main engine’ to promote the development of the outdoor industry is what many places, including Chongqing, are pursuing. The core idea of overtaking in corners.” said Professor Huang Xiaoling from the School of Physical Education of Southwest University.
Tianyancha data shows that as of now, there are 204,000 outdoor sports-related companies in the country, an increase of more than 20% compared with last year. From January to October this year alone, there were more than 30,000 new registrations, with consumption of nearly 1 trillion. Yuan, absorbing more than 4.4 million employment people.
“The Frisbees and gloves we produce sell well. The company’s average annual performance growth rate in the past three years has reached 150%, and sales reached 60 million yuan last year.” Xu Yingfeng, founder of Yikun Frisbee, said. According to Kong Fanyong, general manager of Kailishi, my country’s outdoor sports equipment has entered a period of rapid growth with huge growth potential. “The company’s performance has achieved growth of more than 60% for two consecutive years.” Kong Fanyong said that in the past two years, the company’s outdoor equipment exports have nearly doubled.
New outdoor gameplay frequently appears in the circle
At Chongqing Wansheng Black Valley Flying Camp, every weekend and holiday, many extreme sports enthusiasts come to experience low-altitude paragliding and enjoy the “feeling like flying.” Today, Black Valley Flying Camp receives up to 20,000 tourists every year, and visiting Wansheng to experience extreme sports has become a new choice for many people.
According to Dongba Outdoor Manager Zhang Jun, former niche sports such as mountain camping, mountaineering, land surfing, and Frisbee paddleboarding have already become popular among young people. “Outdoor sports can be done with two or three people, and even a solo hero can play, so it has experienced unprecedented development in the past few years.”
Wu Zhiguo, the person in charge of the Black Valley Flying Camp, told reporters that the Wansheng Caviar New Area has a comfortable and pleasant climate and a long flight time per year. It has unique natural advantages in developing low-altitude tourism, and low-altitude paragliding has innovated the way tourists experience sightseeing and has been favored by Vietnam. It is loved by more and more young people.
“Under the epidemic, local travel and peripheral travel have become the mainstream, and outdoor sports have once again ushered in a highlight moment, especially the popularity of emerging games such as exquisite camping, ice and snow sports, and Frisbee.” Dr. Li Wenjian, a researcher at the Chongqing Sports Research Institute Said that, unlike traditional outdoor sports, “professional” and “The ultimate pursuit of “challenge”, consumers are increasingly looking forward to opportunities for leisure and social interaction, and the participating groups are becoming younger, urbanized, and more feminine.
As a pure grassroots IP, “Kick All Chongqing” has held more than 10,000 social football matches, with more than 300,000 participants. As a private non-profit organization in Chongqing, the “Play All Over Chongqing” Super League created by Chongqing Youlian has achieved a three-dimensional integration of “football + tourism” through football exchanges of “tournament through competition”.
The person in charge of Chongqing Youlian Company said frankly that due to its own insufficient hematopoietic function and the economic downturn in recent years, social football has been tested for survival. Only breaking out of circles and crossing borders is the right direction for the development of social football. The urban marketing effect brought by the “football + tourism” model is actually far greater than that of a single IP.
Breaking development bottlenecks
The plan released this time points out that my country’s outdoor sports industry is still in the early stages of development and there are still some shortcomings and weak links. It also proposed requirements such as promoting the opening of natural resources to outdoor sports, guiding small, medium and micro outdoor sports enterprises to develop in the direction of “specialization, specialization and innovation”, and improving the digitalization and intelligence level of outdoor sports.
Chongqing Wansheng was once an old mining area. With the depletion of coal, the transformation and development of tourism industry was not obvious at first. However, in the past five years, the local area has integrated extreme sports into tourist attractions and quickly took advantage. Take the famous local Ordovician project as an example. In the early days of its opening, the annual ticket revenue was only 7.6 million yuan. However, with the introduction of cliff swings, rock climbing, bungee jumping, high-altitude walking and other projects, the ticket revenue quickly skyrocketed to more than 100 million yuan.
As “outdoor camping +” has become a new trend, the market popularity of portable energy storage products has shown explosive growth in recent years.
“When taking the whole family to play, large-capacity energy storage equipment is necessary. Because it allows you to complete cooking, grinding coffee and other needs. In the summer, you can also bring an integrated air conditioner, which can add a lot of fun to travel. .” said Mr. Ran, an outdoor sports enthusiast from Chongqing.
Currently, there are still a series of institutional and institutional obstacles to the development of my country’s outdoor sports industry, and there are not many new technologies that promote outdoor sports product innovation and scene expansion. Professor Mo Yuanming of Chongqing Technology and Business University suggested: “It is urgent to use reform as the driving force to strengthen the top-level design of the outdoor sports industry, innovate mechanisms, policies and management methods, break the bottlenecks and problems that restrict the development of the outdoor sports industry, create new industry models, and cultivate new economic growth point.”
In fact, driven by favorable conditions on both the supply and demand sides, outdoor sports equipment companies are accelerating quality improvement and upgrading. For example, Kailishi’s one-piece down jacket can withstand the extreme cold in mountains above 8,000 meters above sea level, while its hard-shell jacket can provide maximum protection from rain while remaining breathable. Another example is the camping canopy produced by Pathfinder, which has an unfolded area of more than 20 square meters. It only requires 6 wind ropes and 2 pillars and can be set up in 10 minutes.
Han Ye, vice president of brand of Pathfinder Group, said that the company cooperated with Rhino Intelligent Manufacturing to use big data, artificial intelligence and other technologies to upgrade production scheduling, manufacturing, logistics and other links, which can accurately understand consumer demand and help launch Morenew products.
AAA
Disclaimer:
Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights and interests, please contact us and we will change or delete it as soon as possible.
AA
