NetEase: “2022 China Mobile Travel Market Data Report” released

NetEase: “2022 China Mobile Travel Market Data Report” released

In 2022, the epidemic has repeatedly caused the mobile travel industry to suffer heavy blows, with business volume declining significantly. The industry as a whole is still suffering from the impact of the epidemic, the development of online tourism has been frustrated and recovery is slow, and the online ride-hailing market is in disputes due to the departure of Didi Four companies are constantly raising funds to seize market size.

In this context, on April 12, the “Belt and Road” TOP10 influential social think tank NetEase E-Commerce Research Center released the “2022 China Mobile Travel Market Data Report”. The report is compiled based on the “Dian Shu Bao” database of the Internet Economic Society.

1. The scale of the online ride-hailing market in 2022 will be 314.6 billion yuan, a year-on-year decrease of 1.38%

Life ServicesE-commerce analyst Chen Liteng of the Internet Economic Society E-Commerce Research Center said that mobile travel is narrowly defined as travel services based on smart mobile terminals, mainly including online ride-hailing, Bike sharing, car rental, parking, map navigation, driving services, etc.

The report shows that the scale of the online car-hailing market is approximately 314.6 billion yuan, a year-on-year decrease of 1.38%, and the number of users is 437 million, a year-on-year decrease of 3.32%. In addition, the market transaction scale (growth rate) from 2018 to 2021 was 286.5 billion yuan (24.83%), 305.8 billion yuan (6.73%), 269.1 billion yuan (-12.01%), and 319 billion yuan (18.54%) respectively.

Chen Liteng said,As the impact of the epidemic* gradually diminishes and user travel returns to normal, online ride-hailing orders will also see significant growth. This is a period of opportunity for online ride-hailing companies to gain customers. With the mature implementation of aggregation platforms and autonomous driving, competition among online ride-hailing companies will become more intense.

The number of online ride-hailing users will be 437 million in 2022, a year-on-year decrease of 3.32%. In addition, the market user scale (growth rate) from 2018 to 2021 was 389 million (13.41%), 383 million (-1.55%), 365 million (-4.7%), and 452 million (23.83%) respectively.

The “Report” shows that due to Didi Chuxing’s delisting and rectification, second-tier players have raised funds to seize the market. As of 2022, a total of 20 platforms in the mobile travel field have received financing, including Xiangdao Travel, Ruqi Travel, Yineng Times, Car Rental, Maple Leaf Travel, Paixue Car, Diandianda Car Wash, Zhongke Smart Parking, Minuo Technology, and CTP Parking, Maple Leaf Travel, Lazy Elf, Love Car Master, Che Liangliang, Tiantian Chebao, Tuche Technology, Xiaobei Travel, Wandou Carpool, Wantu Car Wash, channel information, the total financing amount is approximately 2.76 billion yuan, year-on-year in 2021 down 83.4%.

2. The online travel market size is 746 billion yuan, a year-on-year decrease of 13.61%

Chen Liteng said that mobile travel in a broad sense also includes online travel, which refers to a consumer behavior in which consumers book and purchase travel service products based on the Internet, which mainly includes bus tickets (air tickets), accommodation, and ticket services. comprehensive tourism platform.

The “Report” shows that the online travel market size will be 746 billion yuan in 2022, a year-on-year decrease of 13.61%. In addition, the market transaction scale (growth rate) from 2018 to 2021 was 875 billion yuan (17.82%), 1005.9 billion yuan (14.96%), 638.6 billion yuan (-36.52%), and 863.5 billion yuan (35.21%) respectively.

In terms of user scale, there will be 422 million online travelers in 2022, a year-on-year decrease of 6.29%. In addition, the market user scale (growth rate) from 2018 to 2021 was 392 million (4.25%), 413 million (5.35%), 342 million (-17.2%), and 397 million (16.08%) respectively.

The tourism industry is one of the industries most directly affected by the epidemic. The fluctuations of the epidemic have caused the tourism industry to fall directly to the bottom. The investment and financing situation of online travel in 2022 has set the worst record in the past five years. A total of 8 platforms in the online travel field have received financing in 2022, namely Wandian Travel, OTM Zhongshu Technology, Jiudian Technology, Ziyou, Xieyou, KKday, Shiliyiting, and Xiaoluyou, with a total financing of approximately 661 million yuan. In RMB, the financing amount is less than 10% of the financing amount in 2018.

In this regard, Chen Liteng said, As the biggest uncertainty affecting the recovery of the tourism industry, the emergence of the epidemic not only brings challenges to the survival of the original online travel platforms. suppressed”https://www.alltextile.cn/Uploads/image/20230712/h335dpd1dhq.png” title=”1681266212914162.png”>