Coach joins hands with young designers from Donghua to “Fun Fashion”
Bags inspired by the Yuanverse ecological model, retro Shanghai culture, Chinese knots, dopamine healing, and urban oasis, accessories with bold colors and multiple uses, and photos that connect wonderful moments together. Wall… These dynamic, novel and cleverly conceived creative design works are all youthtalents of the “China Fashion Innovation” jointly launched by COACH and Donghua University. Cultivation project results.
Recently, the DHU×COACH China Fashion Innovation Design Achievement Exhibition opened at the Shanghai International Fashion Science and Technology Innovation Center of Donghua University. The exhibition brings together the creative ideas of 360 young people, expressing their concern for “sustainable fashion”, their bold imagination and deconstruction of “digital fashion”, and their yearning and hope for “a better life” in the form of “fun fashion” , integrating the cultural inheritance and value transmission behind Chinese fashion elements with COACH’s brand spirit of breaking through itself and showing diverse personalities.
“Faced with China’s Generation Z returning to nature and pursuing innovative, fun, and cool sustainable lifestyles, we adopted an environmental friendly plant dyeing method to reduce industrial pollution, Using sustainable natural scentnew materials instead of traditional leather, using seaweed pattern laser cutting and low-carbon processing technology, it combines a sense of sight, smell, and lightweight. The breathing bag is an exploration of the path of ocean protection.” He Xinyue, a member of the sustainable fashion group “Algae” project and a product design major at the School of Fashion and Art Design of Donghua University, shared. Wang Jiayi, a fashion communication major from the School of Humanities of the digital fashion group Vefreshed, also shared her idea: “Hiding the old and creating the new, playing together, we combine the multi-scenario application needs of contemporary young people for commuting, work, sports and social interaction, and adopt bold colors for the Millennium Style and design, the products are multi-purpose in one package. In the online promotion process, the Lego modular parts purchasing model was selected, hoping to create the most IN social venue for young people.”
In the past year, Donghua students from different professional backgrounds formed 11 diversified teams to deeply explore the fashion industry chain in the form of mini “creative companies”, jointly composed of Donghua University, COACH and alumni. A team of co-mentors provides support to students throughout the project cycle. Li Jun, Dean of the International School of Fashion and Creativity at Donghua University, said, “The first project ‘Creation of National Trends’ has achieved remarkable results. Some outstanding young people’s works have been commercialized and contributed to public welfare undertakings. This project has passed through brands, schools, industries, The different perspectives of teachers and students, linking the strengths of different disciplines, strive to create a training platform for fashion innovative talents, and realize the all-round complementarity of advantages between schools and enterprises in terms of innovative and creative talents.”
“We are very honored to accompany and help the young fashion and creative talents of Donghua University on their dream journey, and we sincerely hope to continue to link forces from all parties to explore more possibilities and help Chinese fashion move into a broader world. ” said Yann Bozec, President of Taipei Siqi Asia Pacific Region and President and CEO of COACH China. Previously, COACH has laid a good foundation for cooperation with Donghua University in talent cultivation through the integration of industry and education, focusing on building a fashion innovation talent training platform to encourage young students to explore the fashion industry and provide a stage to realize their dreams.
At present, Donghua University has carried out in-depth cooperation with enterprises such as Taipei Siqi Group and Tmall Innovation Center to innovate in the future of the fashion industry, exchange and learn from various industrial resources, and promote design innovation and technology, culture, and social responsibility. Multi-interactive industry-education integration and open innovative talent cultivation.
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