The Shandong Provincial Finals of the 17th China Super Model Competition came to a successful conclusion, and Shandong’s fashion industry has embarked on a new journey!
In Qingdao in early summer, the white clouds are rolling and the sea breeze is blowing. From June 10th to 11th, fashion industry model elites and model industry learners and enthusiasts from all over the province gathered at the Qingdao International Conference Center to participate in the Yunmen Sauce Wine·17th China Super Model Contest Shandong Division General finals.

The China Super Model Competition is hosted by the Professional Model Committee of the China Fashion Designers Association. It is by far the longest-lasting and most influential professional model competition in China. Many Chinese supermodels have emerged from this event and become leaders in fashion at home and abroad. The Shandong Provincial Finals of this year’s China Super Model Contest is exclusively sponsored by Yunmen Jiangjiu and is hosted by the Professional Fashion Model Committee of China Fashion Designers Association, Beijing Oriental Bentley Culture Media Co., Ltd., and the Model Branch of Shandong Textile and Garment Industry Association. Hosted by Yiyi Art Education School, with Shandong Cultural and Creative Design Industry Association and Qingdao International Conference Center as supporting units, more than ten professional modeling agencies in the province selected nearly a hundred contestants to participate in the competition in various categories.



This competition invited Cui Lina, chairman of the Professional Fashion Model Committee of the China Fashion Designers Association, Wang Miao, vice president of the Shandong Textile and Garment Industry Association, Sun Meihua, president of the Shandong Cultural and Creative Design Industry Association and other industry association leading experts and Beijing Institute of Fashion Technology. Professional instructors in costume performances and flight attendants from major professional colleges and universities will serve as professional judges. More than a hundred contestants competed through multiple rounds of competitions in swimwear and fashion to determine the first, second and third place in the women’s professional model, men’s professional model, women’s graphic, men’s graphic and other categories as well as the image ambassador of Yunmen Sauce. The organizing committee of the competition adheres to the principles of professionalism, fairness and impartiality, adheres to the formal competition process and strict selection standards, gives newcomers with model dreams a stage to showcase and opportunities to enter the industry, and jointly witnesses the glorious birth of a new generation of model stars.


The successful holding of the Shandong Provincial Finals of the 2023 Yunmen Sauce and the 17th China Super Model Contest is not only an important event for the China Super Model Contest to take root and flourish in Shandong, but also a high-level event for Shandong’s fashion industryImportant actions for qualitydevelopment. The modeling industry is an important part of the fashion industry and an important part of the cultural and creative industry in our province. This competition is closely related to the Chinese time-honored brand and Shandong intangible cultural heritage brand Yunmen Sauce Wine, the women’s fashion brand CHEN.1988, the men’s fashion brand Valley Boy, and the energetic wear , swimwear and shoe brand Hong Kong Barbara International, and Wang Pingping, the designer of national fashion crown clothing, work closely with well-known brands in many fields to jointly expand the broad extension of the fashion industry. During the pre-game activities, nearly a hundred contestants also came to the outdoor square of Qingdao National Convention and Exhibition Center to shoot a promotional video to show the vitality of young models and the bright future of the fashion industry.

Models are the benchmark for the fashion industry. Shandong is a cultural province with rich cultural resources and creativetalents. It also has the potential for the vigorous development of cultural and creative industries, including the fashion industry. land. The contestants in this competition are not only disseminators of the beauty of fashion, but also carriers of cultural and creative industries. I believe they will take this competition as an opportunity to bring the beauty of Shandong’s culture and prosperity to all parts of the country and the international stage, and tell the story of Shandong and China with the beauty of fashion and vitality.
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