my country’s garment industry is facing internal and external troubles. How to achieve industrial upgrading?
Abstract: The General Office of the State Council recently issued the “Consumer Goods Standards and Quality Improvement Plan (2016-2020)” (hereinafter referred to as the “Plan”), proposing that the clothing and apparel industry must adapt to the development needs of personalized consumption, fashion consumption, quality consumption, and brand consumption. Strengthen the personalized customization, scale customization and high-end customization industries, and win the consumer market with precise design, precise production and precise services. Industry insiders said that this high
Key words:
The General Office of the State Council recently issued the “Consumer Goods Standards and Quality Improvement Plan (2016-2020)” (hereinafter referred to as the “Plan”), proposing that the clothing and apparel industry should adapt to the development needs of personalized consumption, fashion consumption, quality consumption, and brand consumption, and strengthen individuality Customization, scale customization and high-end customization industries win the consumer market with precise design, precise production and precise services. Industry insiders said that at a time when my country’s garment industry is facing internal and external troubles, the issuance of this high-standard “Plan” comes at the right time.
The Internet era poses challenges to the clothing industry
Wu, a post-90s generation who works in a commercial bank in Beijing The lady is a ZARA (fast fashion brand under the Spanish Inditex Group) fan. She said: “ZARA takes a personalized route, with small quantities and large styles. Without waiting for you to hesitate, the good-looking styles are sold out quickly as soon as they are put on the shelves, and every week Exchange.”
Influenced by Internet culture, Chinese people began to strengthen Personality, from the “post-80s” to the “post-90s”, each age group has different consumption concepts, and personalization is also constantly increasing. The consumption tendency of the Internet crowd has now begun to re-enter a “de-branding” stage. The prevalence of fast fashion reflects this change in consumption concepts. Consumers no longer pursue high quality, and a piece of clothing is no longer Will wear it for many more years. The characteristics of fast fashion are first-class design, second-class workmanship, and third-class fabrics, so its cost performance is relatively high.
Shan Li, Director of Beijing-Tianjin-Hebei Coordinated Development Office of Beijing Garment and Textile Industry Association It is believed that with the overall improvement of China’s economic size and national consumption power, people will definitely have more pursuits. Clothing is also one of the manifestations of the pursuit of change. People will gradually bid farewell to the physiological consumption stage of clothing and enter the psychological consumption stage. . The meaning of psychological consumption is to obtain satisfaction and happiness, to express personality, to state opinions, etc. These are very abstract concepts, and they need to be expressed through concrete carriers, such as clothing.
If traditional clothing consumption corresponds to the industrial mass production of clothing , thousands of pieces of the same style of clothing are quickly produced on the assembly line; then, the consumption of personalized fashion clothing in the Internet era corresponds to small batches and multi-frequency flexible production, and one style may only have ten or twenty pieces. The upgrading of China’s garment industry and the digestion of huge excess production capacity will mainly rely on this flexible production method in the future
AAA
The General Office of the State Council recently issued the “Consumer Goods Standards and Quality Improvement Plan (2016-2020)” (hereinafter referred to as the “Plan”), proposing that the clothing and apparel industry should adapt to the development needs of personalized consumption, fashion consumption, quality consumption, and brand consumption, and strengthen individuality Customization, scale customization and high-end customization industries win the consumer market with precise design, precise production and precise service. Industry insiders said that at a time when my country’s garment industry is facing internal and external troubles, the issuance of this high-standard “Plan” comes at the right time.
The Internet era poses challenges to the clothing industry
Ms. Wu, a “post-90s generation” who works in a commercial bank in Beijing, is a ZARA (fast fashion brand owned by Spanish Inditex Group) fan. She said: “ZARA takes a personalized route, with small quantities and large styles. You don’t have to hesitate, and the styles are good-looking. It sold out quickly as soon as it was put on the shelves, and the styles change every week.”
Affected by the Internet culture, Chinese people have begun to strengthen their individuality. From the “post-80s” to the “post-90s”, each age group has different consumption concepts, and personalization is also increasing. The consumption tendency of the Internet crowd has now begun to re-enter a “de-branding” stage. The prevalence of fast fashion reflects this change in consumption concepts. Consumers no longer pursue high quality, and a piece of clothing is no longer Will wear it for many more years. The characteristics of fast fashion are first-class design, second-class workmanship, and third-class fabrics, so its cost performance is relatively high.
Shan Li, Director of Beijing-Tianjin-Hebei Coordinated Development Office of Beijing Garment and Textile Industry Association It is believed that with the overall improvement of China’s economic size and national consumption power, people will definitely have more pursuits. Clothing is also one of the manifestations of the pursuit of change. People will gradually bid farewell to the physiological consumption stage of clothing and enter the psychological consumption stage. . The meaning of psychological consumption is to obtain satisfaction and happiness, to express personality, to state opinions, etc. These are very abstract concepts, and they need to be expressed through concrete carriers, such as clothing.
If traditional clothing consumption corresponds to the industrial mass production of clothing , thousands of pieces of the same style of clothing are quickly produced on the assembly line; then, the consumption of personalized fashion clothing in the Internet era corresponds to small batches and multi-frequency flexible production, and one style may only have ten or twenty pieces. The upgrading of China’s garment industry and the digestion of huge excess production capacity will mainly rely on this flexible production method in the future
AAA
Disclaimer:
Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights, please contact us and we will change or delete it as soon as possible.
AA
