What new developments will the clothing industry usher in in the mobile Internet era?
Abstract: China’s garment industry has four major characteristics: large scale, large output, low level, and poor structure. Low level refers to the low level of our clothing design. This is also the reason why my country’s clothing industry mostly processes high-end brand-name clothing for others, and it is difficult for its own products to become famous. China is the world’s largest clothing consumer and also the world’s largest clothing producer. However, the overall development of China’s clothing industry is very uneven. In the era of mobile Internet, what new developments will the clothing industry usher in
Key words:
China’s garment industry has four major characteristics: large scale, large output, low level, and poor structure. Low level refers to the low level of our clothing design. This is also the reason why my country’s clothing industry mostly processes high-end brand-name clothing for others, and it is difficult for its own products to become famous. China is the world’s largest clothing consumer and also the world’s largest clothing producer. However, the overall development of China’s clothing industry is very uneven. In the era of mobile Internet, what new developments will the clothing industry usher in?
Deintermediation and personalization
From large brands to niche clothing, personalized customization is becoming more and more common. Many previous basic clothing, fashion and even suits have begun to be customized. For example, in Wenzhou’s suit industry, many companies have thousands of business personnel. In the past, they relied on specialty stores for sales, but now more and more sales branches are set up to sell directly to the terminal. From traditional store sales to current terminal sales, it is a reflection of the changes in the clothing industry. In the future, with the advancement of Internet technology, online sales can be gradually promoted comprehensively.
Industrialized transfer of production capacity
China’s cotton and demographic dividends are no longer there, cotton prices are seriously upside down, and the country currently does not provide quotas in this area, which also explains why most Chinese garment companies have struggled in recent years. . High cotton prices and high labor costs have caused some companies that rely on foreign exports to basically lose their advantage compared with the international market. They have chosen to switch to domestic sales or move their production areas to Southeast Asian countries with relatively high demographic dividends. In a sense, the pattern of clothing companies will be divided into two categories in the future: one is to win by “volume”, which is basic clothing, which is large in volume but fast consumption; the other is personalized fashion. Precision production, personalized manufacturing, high added value.
Administrative procurement requirements are relatively more strictly controlled
China’s demand for basic clothing is very large, especially professional clothing. However, professional clothing supply channels are special, prices are becoming more and more transparent, and the trend of resource allocation is becoming more and more prominent. China The government’s customization of business attire is also shifting to the chemical industry.
Oriented by user needs, new business formats under the mobile Internet
Whether it is the clothing industry or any other industry, no matter when and where, the ultimate goal is to better solve customer needs and satisfy customers. In the future, the clothing industry may tend to integrate with mobile Internet, technology, and big data. Internet e-commerce has gradually changed consumers’ consumption habits, and clothing consumption has moved from offline to online, followed by the closure of a large number of physical clothing stores.
The new trend of the clothing industry in the future will continue to upgrade based on the Internet. Nowadays, a popular technology and trend in the clothing industry is called “3D fitting”. In the future, perhaps all clothing stores will not have ready-to-wear displays, but only 3D fitting mirrors, which will simulate the dressing effect in 3D based on sensor data. Then gradually through the grafting of mobile Internet platforms, in the future people may only need to sit at home and use VR and AR to realize the need to try on and buy clothes, becoming more and more “disintermediate” and reducing the time cost in consumption.
Through the system grafting with big data, after the data is collected, it is uploaded to the terminal. As long as the data is analyzed, personalized customization can be truly realized, and homogeneity in the future clothing industry can be achieved. Fundamental solution. In the future, the clothing industry will become more and more branched and refined. A company will either only make basic clothing or only fashion clothing, but will not make a variety of clothing at the same time. Any clothing will be customized in the future. After such consumption habits are formed, intermediate links such as stores, dealers, and wholesalers will disappear..
Finally, I would like to use 9 words to summarize the changes in the clothing industry:
1) Deintermediation of the industrial chain. The era of C2F is not far away.
2) Personalization. The personalized service model is an increasingly obvious social trend today. Traditional clothing production will face the challenge of transforming from a hard production model to a flexible production model.
3) Mass customization. Providing customers with flexible and customized services based on data-based resources will become more and more common.
4) Tribalization of the community. People with similar interests use “clothes” as their common identity, and this appeal will become more prominent.
5) Production capacity transfer. Especially in China, our production capacity is undergoing a transfer from east to west, from south to north, and even tilting overseas.
6) The technologicalization of the clothing industry. The combination of the clothing industry with smart hardware, the Internet, new materials, and even new energy are getting closer, and the technological content is getting higher and higher.
7) The diversity and niche of fashion trends. Clothing trends are becoming more and more diversified and niche, and hot trends are changing faster and faster.
8) Zero-distance production lines. With the development of 3D and 4D printers, ordinary customers are getting closer and closer to the production terminal.
9) Be creative. People’s imagination in clothing is becoming more and more prominent.
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