Differentiated style product R&D system takes shape
At the beginning of this century, when Xin’ao began to contact American and European merchants and tried to form a close cooperative supply chain with their retailers and buyers, it found that there was a huge gap between itself and the products they needed. Speaking of simple mass merchandisers, their demand for popular colors, product quality requirements, and yarn function standards were all things that Xin’ao could not achieve at that time. “At that time, an importer asked me if you could spin 30-count wool yarn. I thought it was not easy. We can spin 48-count wool yarn. Why is it so difficult to spin 30-count yarn? Unexpectedly, the yarn we spun was the same as the Italian yarn. In comparison, there is indeed a big gap from quality to style.” Zhou Xiaotian recalled. In terms of yarn count evenness, color pop expression, and the comprehensive level of fabrics made, Xin’ao’s yarn is obviously inferior to similar Italian products.
After discovering such a big gap, Xin’ao began targeted research. Xin’ao hired foreign experts, including experts in spinning, dyeing technology, quality control and fashion colors, to come to Xin’ao to raise all issues and improve them one by one. Experts told Xin’ao’s team how foreign yarns are made, and Xin’ao’s product technology developers followed them one by one. “At that time, we didn’t have the concept of Basulan treatment. All wool in Italy was chemically treated with Basulan. We found that the effect of Basulan treatment was very good, so in 2003 we launched Tiaobasulan. Orchid production line.” Zhou Xiaotian said. With the production line, there are still many problems. At first, there were no raw materials for Basulan in China. After research and development, Xin’ao finally produced the raw materials, which were then made into yarn and provided to Italian manufacturers. After feedback, Xin’ao made improvements. After that product was developed, Xinao called it CASHFEEL. CASHFEEL is not only registered in China, but also in the United States, Europe, and Japan.
Not only CASHFEEL is a product, Xinao has also developed many new products. Various fiber and wool blended products, wool and silk fiber blended yarn, wool and cotton blended yarn, wool and cashmere fiber blended yarn, anti-shrink series products, etc. In terms of technology and process development, Xinao has come up with products with different styles from other yarn manufacturers.
Comprehensive popular forecasting
After completing the technology and process research and development of the product, Xin’ao once again felt its limitations in its contacts with merchants. If you keep up with the fashionable colors of customers, you can only be a low-level processing and production enterprise. Because importers in Europe and the United States generally require suppliers to submit popular color samples of yarns one and a half years in advance for designers to approve, if Xin’ao just follows the popular colors given by customers’ orders, it will not be able to develop first-level imports. business customers. So after completing the technical development of yarn styles, Xin’ao began to build a fashion prediction system.
Currently, international buyers want more refined products, and popular forecasts will be more professional. The brand’s style and cost system functions are also more detailed. In order to cooperate with buyers, suppliers must have their own popular forecasting system. Zhou Xiaotian explained this. Therefore, in response to this trend, as a first-class yarn manufacturer in China, Xinao believes that it must go to the side of first-line brands and provide first-class services. Zhou Xiaotian said that Xinao now invites Italian designers to research and develop every year. Fashion trends include conveying new fashion colors, fashion trend analysis, and popular information released at international yarn exhibitions, and then Xin’ao will form this popular concept into a specific fashion color card. In 2008, Xin’ao has launched a color card and Six series of product classification color cards. These samples represent different popular styles, and also point out different technologies and fiber combination functions, as well as different quality and environmental protection requirements. Importers and clothing brands will look at such Understanding more in-depth information during the transmission is beneficial for clothing brands to conduct effective strategic research and development cooperation with upstream manufacturers based on their own brand style and popular expressions of modern life, using different colors, fibers, yarn structures, quality and performance.
“Now we provide yarn collection to the market twice a year. This is a collection of yarns we made for the autumn and winter of 2009~2010. It summarizes every variety of Xin’ao. The first two parts are wool and silk blends, wool and cotton blends, and wool and cashmere blends. Part of it is CASHFEEL’s products, the fourth part is anti-shrink products, and the fifth part is circular knitting and uniform products. “Zhou Xiaotian flipped through a thick collection of samples of popular color yarns from 2009 to 2010.
Control system
After a successful popular product comes out, it is important to ensure its quality is perfect and stable. It is not an exaggeration to say that these two points are the special skills of textile manufacturers. Western buyers believe that one of the limitations of Chinese textile products is still the control of quality level, that is, stability.
Therefore, Xinao has made many solid system constructions to improve product quality control. For example, taking CASHFEEL as an example, after Xin’ao completed the perfect development of each series of this product, it hired Americans and Japanese to promote CASHFEEL as Xin’ao employees in various places, allowing CASHFEEL to quickly open up the international market. At the same time, they stock and prepare yarns of all colors. Many customers feel that Xinao CASHFEEL products are no different from Italian products, and some performance indicators are even better than Italian yarn products. However, in this large-scale system project, indispensable is a series of standards established throughout the development process, including raw material standards, production process standards, and quality index standards. If it is just development without forming a series of quality control standards, there is no guarantee that the new product will sell well.
The three major systems have brought a qualitative leap to Xin’ao, that is, from a typical front-end processing enterprise to a popular yarn supplier that creates certain added value. This is the secret of Xin’ao’s ability to withstand the cold wave and achieve self-salvation.
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