Different characteristics, seeking progress through change – Beijing Clothing Wholesale Market Tour
With the continuous development of China’s clothing industry, clothing products have also been showing a diversified development trend in the sales field. Traditional department stores, retail, specialty stores, chain franchises and other business formats have long been known and accepted by enterprises, merchants and consumers.
In developed countries, the retail industry is generally highly developed, so in the field of clothing circulation in these countries, the wholesale market has long faded out of people’s sight. However, as a major clothing manufacturing country, China has a huge amount of clothing. Coupled with various factors such as population distribution and consumption level, the “professional clothing wholesale market” has become an important business format with Chinese characteristics.
With the changes in social needs and changes in the economic environment in recent years, the connotation of the domestic clothing wholesale market in the traditional sense has been greatly expanded.
Therefore, this newspaper launches a series of reports on the Beijing clothing wholesale market to allow readers to have a comprehensive understanding of the current development of the clothing wholesale market, and at the same time explore the development prospects of the clothing wholesale market in the new economic environment.
Costume wholesale: Category of Chinese characteristics
The so -called clothing wholesale market refers to a market group consisting of a professional market consisting of several main clothing wholesale business within a certain area. The main business is the wholesale of various clothing products, as well as retail; the main market members are private enterprises and individual industrial and commercial households; the clothing products sold come from all over the country and even overseas markets, and are sold to surrounding areas and even foreign markets.
The clothing wholesale market was formed spontaneously with my country’s market-oriented reform. The wave of self-employed businesses in the early stage of reform gave rise to a number of individual clothing business households. The main business forms were stalls and roadside shops, forming many “clothing streets”. Under the influence of the “Matthew Effect” of location advantages, some regional markets developed rapidly with more and more merchants. By the late 1980s, a number of brand markets named after regions had formed. The reason why the clothing wholesale market can develop rapidly in our country is because the economic development level and consumption habits between urban and rural areas and between regions in my country are very different, which provides a broad market for the clothing wholesale market that specializes in medium and low-end clothing and has large exports and large imports. market space. With the increase of businessmen from other places, the business mode has changed from retail to wholesale and retail, with wholesale as the main business. Nowadays, there are many clothing wholesale business circles with great influence and wide coverage across the country, such as Shanghai Qipu, Jiangsu Changshu, Hangzhou Sijiqing, Wuhan Hanzheng Street, Guangzhou Baima, Humen, Shenyang Wuai, etc.
Beijing Market: The north and south business districts have their own advantages
As the capital, Beijing’s geographical advantages have given a great impetus to the development of the clothing wholesale market. Its national “center” status gives it an extremely broad radiation effect. As a representative of the development of clothing wholesale markets in large cities, it includes the Zoo Clothing Wholesale Business District, Muxiyuan Clothing Wholesale Business District, Yabao Road Clothing Wholesale Market and Guanyuan. Well-known markets including the wholesale market enable Beijing’s clothing wholesale coverage to cover North my country, Northeast China and Northwest China.
As a typical distribution market, the transaction volume of Beijing’s clothing wholesale market may not reach the top of the national statistical rankings, but the total transaction volume of its overall business district is enough to attract more attention.
As mentioned above, currently, the most representative and influential clothing wholesale markets in Beijing are the Zoo Clothing Wholesale Business District, Muxiyuan Clothing Wholesale Business District, Yabao Road Clothing Wholesale Market and Guanyuan Wholesale Market. From a geographical point of view, the Zoo, Yabao Road and Guanyuan Wholesale Market are located in the north of Beijing, while Muxiyuan is located in Nancheng. From the perspective of market size, the Zoo and Muxiyuan have undoubtedly become the two leading business districts in the south and the north. Although the Yabao Road and Guanyuan wholesale markets are slightly inferior to the first two in terms of scale, their development has been different. Characteristic.
The zoo clothing wholesale business district has been formed since 1980 and has a long history. In recent years, the zoo business district has developed from a simple “street stall business” and “road market” to now, and has formed a number of relatively large-scale professional clothing wholesale markets, such as Century Tianle, Xintiandi, Dongding, Jinkailiide, etc. Multiple clothing markets make up the entire zoo clothing business district. Due to the relatively concentrated customers, large market size and high transaction volume, there are also cultural centers such as Beijing Zoo, Beijing Exhibition Hall, Capital Gymnasium, and Beijing Observatory nearby.With the advantage of its appearance, the zoo business district has a daily flow of hundreds of thousands of people, making it very well-known across the country.
Yaobao Road Clothing Wholesale Market took shape in 1988, echoing with the zoo clothing wholesale business district. Shortly after the market was formed, the disintegration of the former Soviet Union caused a shortage of civilian consumer goods in the former Soviet Union and Eastern Europe. There was a huge demand for Chinese clothing, making the Yabao Road Clothing Wholesale Market gradually develop into a well-known private foreign-related wholesale market. Because Beijing had developed transportation and well-informed information at that time, and businessmen from all over the world gathered there, clothing companies from all over China used Beijing, especially Yabao Road, as their window for foreign trade. Strong market demand, sufficient supply of goods, and obvious price advantages have resulted in a large influx of businessmen from various countries. This made Albemarle once famous at home and abroad for its fashionable, cheap and high-quality foreign trade clothing, especially among some clothing wholesalers and tourists in Central and Eastern European countries. At the end of the last century, the Yabao Road Clothing Market was demolished. But at the same time, in order to properly relocate the merchants and ensure the continued development of the Yabao Road brand, through the efforts and coordination of the district government, the Yabao Road Market was relocated to the current Chaowai Street. The relocation has not affected the development of the Yabao Road clothing wholesale market, and most merchants there still maintain the characteristic of only doing large-scale foreign trade wholesale and not domestic retail sales.
Except for the two major clothing wholesale markets of zoo and Yabao Road, another wholesale market with a high reputation in Beijing North City is the official park wholesale market. What is obviously different from the first two is that Guanyuan Wholesale Market does not specialize in clothing, but is a comprehensive wholesale market that includes clothing, shoes, hats, household items, and small commodities. Compared with other clothing wholesale business districts with many high-rise buildings, although Guanyuan Wholesale Market only has a three-story business building, its geographical advantage is that it is located on the west side of the intersection of Ping’an Street and West Second Ring Road and close to Chegongzhuang Station of the city-ring subway. It is still popular here.
but The wholesale business district has become the largest clothing distribution market in the region north of the Yangtze River in my country. At the beginning of its rise, the clothing wholesale market in Muxiyuan area was generally operated in a similar direction to that around the zoo. However, in the past two years, its new commercial area has continued to expand. The Dahongmen Market located in the south of Muxiyuan has gradually developed and grown. The Bairong World Trade Mall, which opened in 2005, has also led a wave of changes in the clothing wholesale business district. , making Muxiyuan business district gradually develop in a relatively “high-quality” direction, rather than the “large-scale low-price wholesale” business model of the ordinary clothing wholesale market, it has already formed a good reputation among clothing retail operators.
Future Market: Seeking to develop development
In response to the situation of the investigation of department stores in developed countries, many people in the industry have reserved the prospects of the domestic clothing wholesale market, more Some people believe that the domestic wholesale market will soon decline or disappear.
There is still a long way to go.
First of all, the clothing wholesale market is now developing very well: in terms of scale alone, there are dozens of very large clothing wholesale markets with an annual turnover of tens of billions of yuan; in terms of consumer demand, the vast majority Not to mention rural areas, among the low-income people in cities and towns, there are still many main consumer groups.
Secondly, the clothing wholesale market as the mainstream of the middle and low -end clothing channels, absolutely low prices, a large rich style variety, and quite fast variety renovation speed. Currently, many department stores are unable to achieve such a fully functional distribution channel.
” How to carry out differentiated development and find a distinctive path should be a serious consideration for markets in all regions.
Breaking through the tight encirclement will allow the domestic clothing wholesale market to usher in new development.
AAMHCGVVBEW
Disclaimer:
Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights, please contact us and we will change or delete it as soon as possible.
AAA�Can usher in new developments.
AAMHCGVVBEW
Disclaimer:
Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights, please contact us and we will change or delete it as soon as possible.
AA
