Today, the relationship between major clothing brands and e-commerce platforms has reached the level of “lip and teeth”. From the “choose one of two teams” some time ago to the gradual withdrawal today, behind the series of changes is not only the battle between platforms, but also the brand owners’ “good birds choose the right tree to roost in.” According to incomplete statistics, after Handu Yishe and Ribo, Jiangnan Buyi, Peacebird and other brands have withdrawn from JD.com, but their flagship stores on Tmall, Vipshop and other platforms are operating normally. Undoubtedly, JD.com has gradually lost the initiative in the clothing sector and is slightly weak in establishing brand dependence.
The battle front is shortened and production capacity is reduced
The withdrawal of major brands from JD.com means the shortening of the front line, which will inevitably cut off the inventory and production capacity originally required for JD.com operations, and every movement of the clothing terminal will bring a lot of consequences to the downstream fabric industry. Influence. For fabric manufacturers, the reduction in demand for fabrics by major brands is no longer a “moon in the water, a flower in the mirror”, and its impact is already within reach.
Editor’s opinion
Because many of the major clothing brands that have withdrawn from JD.com rely on the Oriental Silk Market for their fabric supply, most of their clothing fabrics are mainly chemical fiber and cotton, with woven and knitted fabrics each accounting for “half.” Therefore, the reduction in production capacity of the upstream garment industry has directly affected the fabric market in Shengze area. The editor believes that although there is no obvious impact on the overall market, there will be a certain decline in the quantity demand and variety demand of certain markets, especially the clothing fabric sector.
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