The continuous high temperature weather after the onset of winter has brought about the annual “high temperature economy” wave. Functional footwear and clothing companies have seized this wave of business opportunities to make “hot money”.
High temperatures bring a series of business opportunities
“It’s so hot that my shoes melt when I walk on the road,” “Every day is like a sauna,” “My life is due to air conditioning.” The continuous high temperatures in recent days have caused many citizens to ridicule the climate. However, the high temperature heats up not only the ground, but also Quanzhou’s “high temperature economy”: shoe and clothing brands have launched functional products with breathability and sun protection, and the “lazy economy” such as running errands and takeaways has heated up; summer vacations have also become A beautiful scenery in the tourism market.
Functional products are popular
Shoes and clothing products and fabrics with breathable, sweat-wicking and other functions have brought about a new craze in the consumption of functional fabrics and shoes and clothing. Many local sports brands have made functional products their main products, with prices ranging from 300 yuan to 500 yuan.
In a Peak store, the sales staff highly recommended the Parker V to customers: “This shoe is equipped with both P-Boom ejection technology and GRADIREN dual gradient acceleration technology, and PEAK SURFACE high-performance technology mesh and dynamic webbing system ensure lightness and comfort. It’s breathable while locking the foot securely to reduce sweating and slipping.”
Zhang Changmou, general manager of Shishi Liuliuba Textile Technology Co., Ltd., said that since the beginning of summer, the sales of many textile fabrics with moisture-permeable, breathable, and sweat-wicking functions have continued to grow. “The application of many innovative processes in textile fabrics has gained market share. favored. For example, one-way moisture-conducting fabrics use the grooved insulating surface design of the pipe to enhance the one-way moisture-conducting and quick-drying functionality of the fabric. Body sweat can be instantly extracted to the surface of the fabric. At the same time, the insulating surface design can It firmly locks moisture so that sweat does not seep back, and external moisture and sweat cannot penetrate into the clothes, giving athletes a comfortable experience.”
In addition, functional textile fabrics commonly used in summer include moisture-absorbing and perspiration fabrics, warm fabrics, air-conditioning fiber fabrics, radiation-proof fabrics, and easy-care fabrics (waterproof, oil-proof, easy to remove dirt), etc. Today, as consumers pursue personalized and functional products, coupled with the boost of high temperature weather, functional textiles are becoming the “right-hand assistant” for enterprises in product innovation. However, in Zhang Changmou’s view, textile fabric companies must speed up independent innovation and improve the quality and comfort of products through technology. Only in this way can they realize and meet consumers’ ever-increasing clothing needs.
How much do you know about functional fibers
It is reported that in addition to the characteristics of the fabric itself, functional fabrics also have functions such as waterproof, oil-proof, easy to decontaminate, antibacterial and deodorant, far infrared, anti-ultraviolet, antistatic, anti-electromagnetic radiation, fire retardant, high moisture absorption, etc. So how can we make fabrics have these distinctive characteristics?
Functional fabrics with different abilities
Ably anti-odor T-shirt
Ably launched a series of T-shirts, hoodies and other casual sportswear in 2016. The differentiated selling points of these clothing are “waterproof, anti-fouling, anti-odor” and quick-drying. They do not need to be washed frequently and dry faster than ordinary cotton fabrics. 40%.
Does it feel like “big beads and small beads falling on a jade plate” when the water is poured up?
The stain slides away like it’s poured on glass
The cotton fabrics in these garments use Filium’s patented technology, which can add waterproof and odor-proof functions to natural cotton fabrics, and can also maintain the natural softness and breathability of cotton fabrics. This is combined with other waterproof fabrics by adding coated waterproof materials. Different methods, Filium’s patented technology fabric does not use coatings, which can reduce resource consumption, and can be quickly degraded after being discarded, and has a sustainable and environmentally friendly concept.
“Sky-priced” skinny jeans
Let’s take a look at this piece of news first: Recently, a foreign sweatpants has become completely popular in the Chinese market! So, what is the secret hidden in these pants that makes consumers queue up to buy sports leggings exported by ADAY Clothing Company?
It turns out that the company is touting the leggings’ versatility, saying they can be worn as sweatpants and have a unique sense of style outside of the gym. ADAY co-founder Nina Faulhaber said: “Their designs combine design inspirations from comfortable and breathable activewear, trendy cigarette pants and leather leggings, with an easy-to-wear, jean-like feel.”
Self-cooling plastic textiles
In September 2016, a new type of…This kind of fabric has the function of automatically cooling and lowering the body surface temperature. This new material has made great changes in climate environments such as high-temperature climates in summer and special high-temperature operations. It reduces the use of air conditioners for cooling in high-temperature weather, reduces resource consumption in the form of natural and physical cooling, and achieves green energy conservation.
This new type of plastic textile was developed using nanotechnology and chemical technologies. It mainly achieves cooling by enhancing air permeability. First, the fabric itself is highly breathable and has efficient volatile properties like cotton; second, it improves the thermal radiation performance of the fabric. , Reduce the material’s barrier to body heat evaporation. After testing, wearing this new material can reduce the body surface temperature of the human body by 3.6 degrees Fahrenheit.
Self-healing fabrics
In the UK, scientists have also developed a very “unnatural” self-healing fabric. As the name suggests, self-healing fabrics can automatically “heal” after cracks occur in the fabric by simply adding water, and they can also neutralize toxic chemicals. One day this fabric will be used to make chemical protective clothing, helping soldiers, farmers and anyone else safely avoid toxic substances.
Experiments have shown that the coated material can self-sew together after being cut into segments. And when sprayed layer by layer, enzyme substances can be added on top of the coating. If you need to use an enzyme to produce a biological or chemical effect, you can use a sealed enzyme with self-healing properties to degrade the toxic substance before it comes into contact with the skin.
Coolmax EcoMade Breathable Fiber
Fiber giant Invista Inc. (Invista) has launched Coolmax EcoMade technology, which helps jeans become environmentally friendly, cool and comfortable, helping consumers change their perception of jeans. Invista says jeans made with Coolmax EcoMade technology are breathable and keep sweat away from the skin, keeping you cool, comfortable and dry. Like other Coolmax products, these products require absolutely no cleaning.
COOLMAX® EcoMade technical fiber has another secondary property: 97% of its composition is made from renewable resources. Plastic bottles from landfills are separated and recycled, reducing the environmental impact of plastic waste on the planet.
Spider silk fabric outdoor clothing
Outdoor clothing is the main category of functional clothing. In order to enhance the functions of sun protection, windproof, waterproof and anti-scratch protection, nylon, polyester fiber and nano-coating are generally used to achieve the sturdiness and functionality of clothing fabrics. In May 2016, the outdoor brand The North Face collaborated with the biomaterial company Spiber to launch the outdoor clothing “Moon Parka” made of artificial spider silk. Because the raw material of artificial spider silk outdoor clothing is protein fiber material, it is a new type of biomaterial. , the manufacturing process is to culture spider genes, bacteria and sugars, using microbial silk as raw material, which has high strength, toughness, softness and more wear resistance.
The production process of this kind of biomaterial is pollution-free and does not rely on energy. It is a natural and environmentally friendly material. However, the technology has not yet been popularized and the commercial cost is high. “Moon Parka” is the first commercialized product.
Summary
Human life is constantly evolving, and our lifestyles are also constantly evolving. The wearability and safety of simple traditional clothing may no longer fully meet the diversified needs of fashion consumers. In the future, additional fabrics will carry The value will fall on the increasingly rich “functionality”!
</p
