Camping heated tents and accessories for sale
Set up the “egg roll table”, put on the “atmosphere lights”, light the “cassette stove”, hang up the “big marquee”… After entering March, the “spring economy” continues across the country The temperatures are heating up and camping is booming again.
Meituan and Dianping data show that at the end of February and early March, the number of searches related to “camping” increased by 450% year-on-year, and the number of notes increased by about 300%. Among them, Chengdu, Guangzhou, Shenzhen, Shanghai, Chongqing, Hangzhou, Beijing, Nanjing, Wuhan and Kunming have become the most popular cities for camping in the country.
According to data from the Mafengwo platform, the popularity of “camping” has increased by as much as 115% year-on-year since March, of which the popularity of “camping base” has increased by 350%, the popularity of “camping guide” has increased by 270%, and the popularity of “camping gameplay” has increased. 230%. Camping + flower viewing, camping + script killing, camping + live music, camping + making tea by the fire, etc. are all gaming experiences that young people are keen on recently.
When you open JD.com, you can see that more than 10,000 people have collected the Camel Double-layer Sunscreen UV Fully Automatic Tent and want to buy it within 30 days, and more than 50,000 people have added the Mugaodi Exquisite Picnic Shade Automatic Tent to their favorites within 30 days. On Taobao platform, the first best-selling camping tent is the primitive outdoor automatic tent worth 148 yuan, which sells more than 20,000 orders per month. The second place is the primitive outdoor portable tent worth 354.28 yuan, which sells more than 10,000 orders per month. The third place The Camel outdoor tent is worth 309 yuan, with monthly sales of more than 20,000 units. “Camping equipment is often out of stock, supply exceeds demand, and the booking cycle takes more than a month.” A campground operator said, “In the past, it was shipped in seconds.”
In recent times, the transaction volume of a large number of camping equipment and related outdoor products such as tents, canopies, picnic supplies, sleeping bags, etc. has entered a doubling growth mode. A camping supplies company in Zhejiang has even placed orders until September.
There are many outdoor tent reviews on Xiaohongshu. They rate and rank products from different perspectives such as function, appearance, quality, cost-effectiveness, etc. A comprehensive tent ranking shows that the top-ranked tent is Explorer, followed in order by Arctic Wolf, Polar Eagle, Jelup, Explorer, Mu Gaodi, Freeker, and Camel. The best-selling tent on JD.com is the Decathlon outdoor thickened rain-shielding fully automatic sunscreen tent, worth 469.9 yuan. Netizens commented: “It is windproof and very convenient. Girls can also operate it easily, and it looks good when taking pictures. Children also like it very much.” “Another netizen commented: “A friend said that the tent is too hot in summer, so he suggested buying a canopy. This canopy and tent are two-in-one, with windows on all sides, so it will not be stuffy in summer.”
“Dad Loves Camping” is a relatively well-known camping blogger on social platforms. Behind the account are two “post-80s” dads who love life. As you can see on their Little Red Book, they also made videos on how to make lunch boxes with bacon rice, videos on small items that men must buy, videos on equipment for girls, etc. around camping. There are many others who share their camping insights and reviews of related camping products through social accounts like this.
According to statistics, the market penetration rate of my country’s camping economy is only 1%, and there is still great potential for growth. In 2022, 14 departments including the Ministry of Culture and Tourism and the Ministry of Natural Resources jointly issued the “Guiding Opinions on Promoting the Healthy and Orderly Development of Camping Tourism and Leisure” to encourage the expansion and strengthening of the upstream and downstream industrial chains of camping tourism and leisure. Against this background, more and more provinces have regarded the development of the camping economy as a key task during the “14th Five-Year Plan” stage and launched a series of favorable policies, which have provided a strong impetus for the development of the camping economy.
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