New trends in China’s online marketing development in 2009
The development trend of China’s Internet marketing in 2009 mainly includes eight aspects: the status of search engine marketing; the in-depth development of the WEB2.0 Internet marketing model; the Internet marketing value of corporate websites; video online advertising; and more Internet applications suitable for small and medium-sized enterprises. Advertising forms; market evolution of plug-in online promotion products; website operation and focus on user experience; research on Internet user behavior, etc.
Search engines are still Internet marketing tools
The development of search engine marketing in 2009 is unstoppable, and with the development of a variety of professional search engines and new search engines, the role of search engines in Internet marketing The role of search engine marketing has become more prominent, and the search engine marketing model is also constantly evolving. In addition to basic methods such as conventional search engine optimization, search engine keyword advertising, and web content positioning advertising, professional search engines (such as blog search engines), local Specialized search engine promotion will also promote the further expansion and improvement of the search engine marketing method system.
In-depth development of WEB2.0 network marketing model
Blog marketing has achieved rapid development in 2006. In 2007, corporate blog marketing is expected to become the mainstream network marketing method, and blog marketing has become corporate network marketing. As an integral part of marketing strategy, corporate blogs lead online marketing into the era of all-employee marketing. At the same time, more WEB2.0 online marketing models will develop at different levels, such as RSS marketing, online excerpt marketing, podcast marketing, various marketing models based on SNS online communities, etc.
The online marketing value of corporate websites will be improved
With the increase in the number of IE7 and Firefox browser users, those websites that do not comply with WEB standards will not be able to obtain normal browsing effects, which will To a certain extent, it promotes the process of adopting WEB standards in website construction. The Internet Society of China’s Corporate Website Construction Guidance Specifications, which will be officially released in 2007, are based on internationally recognized WEB standards and website optimization ideas and are formulated after extensive research and research. This specification will help improve the professional level of website construction service providers and corporate website construction. Play an active role. When more and more corporate websites are built in line with the orientation of online marketing, the online marketing value of corporate websites will be significantly improved.
Video online advertising will become a new hot spot of competition
Spurred by the success of video websites such as You Tube, a large number of video websites will develop explosively, while traditional portals and search engines will also Video online advertising is regarded as one of the directions of future development. However, it is expected that video advertising will be difficult to develop to a relatively mature stage in 2007. It is just an area worthy of attention.
More online advertising forms suitable for small and medium-sized enterprises
Traditional display BANNER online advertising and Rich Media advertising are still only used by large enterprises to display their brand image due to the complexity of advertising production and high broadcasting prices. With this method, it is difficult for traditional online advertising to enter small and medium-sized enterprises. However, with the development of more online media such as classified information and localized service websites, as well as the emergence of different forms of PPA paid advertising models, there will be more low-cost online advertising, providing opportunities for small and medium-sized enterprises to expand information dissemination channels. .
The evolution of the plug-in network promotion product market
With the further deepening of anti-malware software, the status of plug-in network promotion products that are inconsistent with user-determined marketing rules will be lost in the network marketing service market. If it is further reduced, there is even the possibility of rapid marginalization. On the other hand, network promotion products based on user-licensed client plug-ins will also be produced, and will become the mainstream development direction of plug-in network marketing.
Website operations focus on improving user experience
Website operations have entered the stage of refined management, which reflects the author’s concept of winning in details in online marketing that he has always advocated. Although it is difficult to list the various factors of user experience in detail, it is also difficult to give an accurate definition of user experience, and there is even no unified solution to the user experience of the same phenomenon, but this concept that sounds somewhat empty and mysterious will be passed on. Various details are reflected and become the magic weapon for successful website operation. “Allowing users to easily obtain valuable information and services is the essence of online marketing.” This is the basic idea of user experience proposed by the new competitiveness network marketing management consultant.
Systematic user behavior research will receive attention
The basic awareness of Internet marketing management based on website traffic statistical analysis has been significantly improved in 2006. In the new year, Internet marketing The content of management will be further expanded and the application level will be gradually improved. Internet user behavior research is an indispensable content for website operation and management, and it is also the basis for user experience research in website operation. Therefore, systematic user behavior research will become an important research field for online marketing.
The above are just a few typical aspects of the development of Internet marketing in 2007. In addition, there are more areas worthy of attention, including the development and evolution of mature traditional Internet marketing methods in the new Internet marketing environment, Internet marketing effect analysis and management, Internet marketing and corporate business strategies, etc.
In short, Internet marketing will not only be regular content such as website construction and website promotion, but the focus of Internet marketing is not only the growth of visits and short-term profits, but also the overall marketing competitiveness of the enterprise. sexual strategy. AAMHGCvBW
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