Fabric manufacturers shift their focus to the domestic market
Recently, at the first fabric exhibition at Dongsheng Road Market in China Textile City, many fabric manufacturers began to focus more on the domestic market.
Among them, some large foreign trade operations have attended the exhibition and ordering meeting for Hangzhou women’s clothing. The “Spring, Summer, Autumn and Winter” brand, which focuses on foreign trade, brought out its own high-quality fabrics to communicate with buyers. The person in charge said that the company has been looking for opportunities to communicate with domestic buyers and jointly discuss the development direction of domestic women’s clothing. The company this year A research and development center will be established to increase efforts in fabric research and development.
The person in charge of “Yuhua Textile”, which is dominated by domestic sales for a long time, said that compared with the small batch of domestic sales market business models, foreign trade basically only needs to passively receive orders. They are often relatively large, so they rarely actively develop products, hindering the pace of innovation.
Clothing should follow consumers’ needs, fabrics must follow the clothing, regardless of domestic or export, they must establish a fast response mechanism. Small batches and multiple batches are a development direction. The smaller the batch size, the more batches, the faster the turnover, and the higher the profit. This is in line with the market development direction. Fabric manufacturers realize that the domestic clothing sales market and its development space are still very large, and the key is to come up with products targeted at this effective market.
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