Future trends are concentrated, digital technology helps new fashion consumption
From September 4th to 12th, the “2023 Spring and Summer China International Fashion Week” was held in Beijing. In order to boost fashion consumer confidence, explore new paths for industrial development, and demonstrate the power of Chinese fashion, China International Fashion Week revolves around the theme of “Perpetual Renewal” and focuses on commercial consumption, Chinese aesthetics, intangible cultural heritage innovation, trendy style, and sustainability. There are 7 major directions of fashion, fashion metaverse, and intellectual property protection. 141 brands and 361 designers from 19 countries and regions including China, Italy, and Turkey are invited to jointly Participated in 134 events such as fashion shows, fashion forums, and designer competitions. Bobi, chairman of Indonesian International Fashion Week, praised, “In the 25 years since its establishment, China International Fashion Week has successfully developed into a representative platform for all walks of life around the world to grasp fashion trends, observe consumer trends, and expand business cooperation.”
Future trends are presented in a concentrated manner
Fashion is a mirror of society, which profoundly reflects the current background of the times and future development trends. Looking to the future, changes in lifestyle will bring about new content and forms of fashion consumption. Advocating safety and health and practicing sustainable development will become the two major trends in fashion consumption in the future.
“Future Consumer Fashion Forum” is the highlight of fashion week where new fashion trends are released every year. The forum predicts that the new generation of consumers who focus on higher-quality lifestyles and life-lovers who are passionate about health and wellness will become key fashion consumer groups in 2023. How to integrate consumption patterns and the general environment should become a key consideration for brands. Gao Jianping, the top ten fashion designer of the 25th China Fashion Awards, believes that “as the main consumer groups in the future gradually become younger, consumers’ aesthetics will gradually improve, and designers must pay more attention to details and ingenuity.”
Sustainable development is another issue that the fashion industry must face. The new concept of “protecting mountains and rivers with sustainable fashion” is working hard to reshape China’s fashion consumption. Yang Jian, full-time vice chairman of the China Fashion Designers Association, believes that “the sustainable proposition of the fashion industry is a common question on aesthetic culture, humanistic spirit, product strength and other aspects in the context of the market and consumer demand of the times.” Designers and brands participating in this year’s exhibition have reduced pollution, carbon emissions and resource consumption in raw materials, design, processing, packaging and other aspects. They have increased the use of natural fibers, degradable fibers and technologically regenerated fibers in fabric selection. Using environmental protection technologies such as grass and wood dyeing.
Experience fashion in virtual space
Closer integration with the digital economy has become a new channel for fashion consumption to rebound against the trend and continue to upgrade. Xu Boting, trend training director of Nali Luodi Design Office in China, believes that “the rapid development of digital technology has given rise to diverse lifestyles, and has also brought new opportunities and challenges to traditional consumer categories and creative design.”
This year’s fashion week launched the concept of “Fashion Metaverse”, using 3D technology to create the first virtual fashion landmark “Metaverse·Beijing 751D·PARK” in China, transforming the fashion week’s iconic retro industrial style main show “Central Hall” The “First Workshop” and others were reconstructed in the virtual space, providing a multi-dimensional immersive experience for all parties involved.
The virtual interactive space is another highlight of Fashion Week’s use of digital technology to innovate consumption scenarios. This virtual space is a virtual exhibition hall specially created for the selected representatives of the previous “10+3 SHOWROOM Young Designer Base Program”. Users enter the virtual space as virtual human beings and can not only experience the designer’s works in the visual landscaping, but also build a virtual social circle to create conditions for deepening communication in real life.
With new stages such as virtual fashion landmarks and virtual interactive spaces, a new protagonist is naturally indispensable – the fashion week virtual spokesperson “Xiaomei”. Pioneer designer brands such as Today’s Youth have tailored virtual fashions for “Xiao Mei” for virtual launches. “Xiaomei” also served as a virtual curator, guiding virtual fashion shows of 8 brands including Anta. In addition, Fashion Week also teamed up with Hongxing Erke, Jeanswest and other brands to jointly sell the trendy version of “Xiaomei” for the first time, which was put on the shelves of NFT China together with 62 other sets of fashion digital collections for consumers to collect.
Globally launched brand collection
From Paris and Milan in “Industrialization 1.0” to New York and Tokyo in “Industrialization 2.0”, and now moving from “Industrialization 3.0” to “Industrialization 4.0” era, a new batch of international fashion centers are about to emerge.
The “Global Premiere Festival” hosted by the Beijing Municipal Bureau of Commerce, Chaoyang District Government, and China Fashion Designers Association has the ambition to build Beijing into an international fashion consumption center in the new era. The launch festival will focus on the “DHUB Design Exchange”, which includes not only the designer brands of the “10+3 SHOWROOM Young Designer Base Plan”, but also overseas designer brands from the “10+3 International Project”. The gathering of Chinese and foreign brands, through buyer matchmaking meetings, celebrity sales, and blogger planting, not only comprehensively presents international new trends in clothing, jewelry, bags, and home furnishings, but also vigorously promotes the rapid commercial transformation of fashion brands, helping to transform Beijing Create a check-in hotspot for fashionistas at home and abroad and a purchasing destination for fashion buyers.”Beijing has thousands of years of cultural and artistic heritage. Incorporating fashion into the trend gene will surely inject new vitality and give China a greater say in fashion.” Model Ren Yihong said that Beijing has become a new highland for international fashion. There is an expectation of “Generation Z”.
At the launch festival, Yelena from Russia, the “Health and Fitness Ambassador” of the online organization Global Beauty, said, “I have lived in China for 18 years and witnessed the magical changes in the Chinese fashion industry. In the global fashion industry Chinese fashionistas with an important position can not only carry forward the essence of traditional culture, but also give full play to the advantages of modern science and technology, making ‘Made in China‘ increasingly a high-quality product internationally symbol. This is a blessing for Chinese consumers and a blessing for the global economy.”
In addition to the hard power on the manufacturing side, it is equally important to cultivate the soft power that leads global fashion consumption. Grace, the founder of Canadian outdoor clothing brand LOOPDIVISION, said, “After participating in this fashion week, I firmly believe that Chinese fashion consumers will integrate oriental cultural connotations and life aesthetics into global values and lifestyles in the near future, with Chinese characteristics. Sustainable fashion consumption leads global fashion culture.”
Yan Min, director of the Macroeconomic Research Office of the Economic Forecast Department of the State Information Center, believes that “in the process of building a new development pattern for China’s economy, consumption will play a fundamental role. As an industry closely related to the general trend of consumption development, the clothing industry There will also be opportunities such as expanded market demand, enhanced development momentum, deepened global expansion, and business model innovation.”
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