Shining the light of “Generation Z”, the first “Ying Zhishang Cup” workplace first set design competition came to a perfect conclusion
Burn youth without regrets and shine with the light of the times. On September 11, the final of the first “Ying Zhishang Cup” workplace first women’s clothing design competition was held grandly at 751·DPARK in Beijing. This competition is co-sponsored by the China Fashion Designers Association and the “Ying Zhishang” workplace fashion brand, with the theme of “multi-dimensional integration of fashion, creativity and originality”, aiming to tap the originality and cultural height of workplace fashion design, and provide young people with Designers build a stage to display dreams.
Rookies enter the scene and their dreams set sail
Since the competition was launched in November last year, more than a hundred representatives of outstanding undergraduate and junior college students in fashion design majors in 2022 and current master’s students recommended by 36 colleges and universities across the country have participated. This group of young creators grew up in the Internet information age and are known as the “Generation Z” group. They are good at establishing close connections with newcomers in the workplace and have rich imagination and creativity.
“Generation Z” designers enter the scene
From “anti-stereotypical definitions and anti-labeling gender-neutral style” to “retro style that transcends time and space” to “futuristic cyberpunk”, there is no one. It no longer shows that “Generation Z” designers are different. On January 17 this year, the China Fashion Designers Association and Ying Zhishang held a preliminary review meeting to select ten groups of entries to enter the finals.
Gathering of big names, exciting events
In this final, fashion bloggers, celebrity judges, business elites, senior media and other important guests came to the scene to witness this benchmark event in the design industry. The final judging panel is composed of senior international and domestic scholars, professional designers, marketing experts and fashion media.
Sun Ruizhe, Chairman of the International Textile Federation and Chairman of the ChinaTextile Industry Federation, Vice Chairman of the China Textile Industry Federation, China Chen Dapeng, President of China Fashion Association, Zhang Qinghui, former Chairman of China Fashion Designers Association, Xie Qing, Executive Vice President of China Textile Entrepreneur Management Association, Yang Jian, Full-time Vice Chairman of China Fashion Designers Association, Zhu Shaofang, Full-time Vice Chairman of China Fashion Designers Association, China Xie Fangming, full-time vice-chairman of the Fashion Designers Association, Xie Feng, vice-chairman of the China Fashion Designers Association and art director of Giffin Brand, Wu Xuekai, vice-chairman of the China Fashion Designers Association and a top-prize-winning designer at the China Fashion Awards, and a top-prize-winning designer at the China Fashion Awards Liu Wei, designer and design director of Rose Dewei brand, Deng Zhaoping, the top prize-winning designer at the China Fashion Awards and design director of the Jiuwu Silk Royal brand, Zhang Shuai, the best stylist at the China Fashion Awards and founder of the ZHANGSHUAI brand, and the “Golden Scissors Award” for China Fashion Technology “Winner Zheng Huahui, ESMOD Beijing Teaching Director Xu Nan and other leading guests from textile and clothing associations and design schools gathered together with media representatives to have a look at the new talent.
Ten contestants used novel visual language to redefine workplace fashion belonging to “Generation Z”. They integrate functionality and style into every piece of work. Through ingenuity in details and concise design, they create unique commuting wear for newcomers in the workplace, demonstrating their confidence and style.
Selection announced, debut and become famous
This competition uses the fashion expression and commercial transformation ability of the design works as the assessment criteria. The contestants focus on the three major forms of “fashion, high-end, and innovation” and the application of fashion in the workplace. Comprehensive consideration of multiple occasions and elements such as interviews, meetings, daily work and business talks, etc., to develop in-depth, connotative and expressive creations.
Amid everyone’s anticipation, each award was grandly announced. Wang Yuandong from Jiangxi Institute of Fashion Technology won the first prize; Chen Jing from Jiangxi Institute of Fashion Technology, Li Bolun from Jiangxi Institute of Fashion Technology, and Yu Xiaoqin from Wuhan Textile University won the second prize respectively; Hao Lei from Inner Mongolia Normal University and Guangxi Institute of Technology Zhan Yi from the University of Science and Technology, Zhang Rui from Northeast Normal University, Peng Yang Yanyun from Guangzhou University, Ren Junxiang from Hubei Institute of Fine Arts, and Lai Jiaqi from Jiangsu Engineering Vocational and Technical College won the third prize; Lai Jiaqi from Jiangsu Engineering Vocational and Technical College and Jiangxi Chen Jing and Wang Yuandong from the School of Fashion Technology won the Most Popularity Award respectively.
They used their excellent design capabilities to add a highlight to their resumes and received generous bonuses. In addition, all shortlisted works will have the opportunity to be produced by Yingzhishang brand, and the creators will receive 2% of the sales commission, truly realizing the commercial transformation from “works” to “products”, which is in line with the original intention of holding the competition, allowing Dreams come true.
Perfect ending, promising future
With the strong rise of young consumer groups, it will have a multi-dimensional impact on the consumption of the entire clothing industry. By then, the inclusive, diverse and bold design concepts of “Generation Z” will Helping the entire era to stride forward.
The contestants presented their designs with rich design tension.The creative expression of market connotation not only creates armor for the new generation to advance into the workplace and business cards to endorse themselves, but also transforms and upgrades the fashion and functionality of the workplace fashion industry chain. Provides creative reference.
Chen Lingmei, founder of Winner Clothing, chairman of Yingling Zhishang, and founder of Yingzhishang brand, said: “As a dedicated and professional workplace fashion brand, Yingzhishang will host this event. The original intention of the competition is to use workplace fashion to enhance the energy of newcomers in the workplace and accompany the growth of women in the workplace.”
Workplace blogger checks in at the show
In the future, Yingzhishang Workplace Fashion will continue to strengthen the exploration of outstanding design talents and unite more industrial forces to create a Sina where the domestic workplace fashion design industry flourishes. tide.
AAA
Disclaimer:
Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights and interests, please contact us and we will change or delete it as soon as possible.
AA
