Sateri: Innovation empowerment to promote green transformation
The “Sadeli 2022 China Fashion Fabric Design Competition Review Meeting” was recently held in Keqiao District, Shaoxing City, Zhejiang Province. In the past four years of Sateri’s cooperation with the competition, the competition has successively established a series of “Excellent Products” “Silk®” and “Lyocell” awards further promote the diverse and innovative application of sustainable raw materials in the development of textile products.
During the review meeting, Sateri Strategic Marketing Director Chen Shi accepted an interview with reporters and answered and analyzed hot topics in the current industry’s green development field.
It’s time for product upgrades
In recent years, consumers have increasingly demanded textile comfort and are paying increasing attention to the sustainability of textiles. Under this trend, regenerated cellulose fiber has been favored by more and more brands and consumers due to its good gloss, hygroscopicity, drape, easy dyeing, and biodegradability. The scope of application is also becoming wider and wider.
Chen Jie is not surprised by this: “In recent years, people have paid more attention to physical and mental health than work achievements. More people have bid farewell to the busy culture and have higher requirements for the comfort and health of life. .” Sateri has already been deeply involved in regenerated cellulose fiber. According to Chen Jie, the company’s EcoCosy® and Lyocell fibers are both derived from natural plantations and have 100% natural genes and the advantages of being naturally skin-friendly and breathable. At the same time, based on advanced fiber manufacturing technology, Sateri uses scientific production to improve the cleanliness, softness and smoothness of the fiber. By blending it with various fibers and yarns, Sateri satisfies consumers’ demand for products that are comfortable and natural. , the pursuit of fashion.
EcoCosy® and Lyocell, Sateri’s star series products, have received widespread attention and recognition from the market since their launch.
Among them, Sateri has continuously enriched its product lines since the launch of EcoCosy® in 2019. The high-quality customized fiber BV series, functional fiber antibacterial series and liquid dyeing Jingcai series have gained a firm foothold in the market. .
“Recently, we have launched a new BVF fine-denier fiber product. This product has a delicate touch, like a second layer of skin, and is suitable for use in pregnancy, infants and children.” Chen Jie said that the length of BVF fiber is 1.2 times that of cotton. times, the fineness is 1/3 of silk, the product is natural and comfortable, and its hygroscopicity is better than cotton products under the same conditions. “BVF series products are not only suitable for skin-friendly inner layers to achieve a delicate and soft effect, but can also be used for external wear products to improve the smoothness of the fabric surface, thereby enhancing the quality of the product.”
It is understood that the entire range of EcoCosy® products can be completely biodegraded within 28 days, and have obtained the Heinstein Biosafety Certification, which ensures that the products are safe, reliable and non-allergenic. Chen Jie gave an example. Sateri’s long-term partner Anta has developed a full range of products using EcoCos®. With the soft, smooth, skin-friendly and water-absorbing properties of EcoCos®, it has comprehensively improved the feel of the fabric and made sportswear more accessible. More fashionable, more comfortable, and more suitable for various wearing scenarios.
In addition, as a new generation of green technological fiber, Lyocell fiber is between natural fibers and chemical fibers in strength, soft yet tough, and has the comfort and breathability of natural fibers while being fashionable and stylish. Talking about the application of Sateri Lyocell fiber, Chen Jie said that the addition of Lyocell has changed the problems of traditional cotton products such as hard feel and color, and comprehensively improved the wearing experience, making the clothing classic without sacrificing comfort. “Sateri works closely with downstream partners to break the rules and develop in multiple fields. By combining comfort with technology, Lyocell fiber that can be enjoyed in all seasons has been developed in the fields of denim, velvet, khaki, poplin and knitting. breakthrough.”
Environmental protection requires joint cooperation
Currently, environmental protection issues have become one of the focuses of global attention, and more and more consumers are eager to express their “environmental awareness.” Textile companies around the world have also begun to take the initiative to shoulder the important task of “sustainable development”. As one of the leaders in the global cellulose fiber industry, Sateri is committed to environmental protection to the end.
“We have always paid attention to environmental protection issues in the fashion industry. Sateri supports circular economy solutions and is committed to investing, researching and promoting sustainable product innovation. The group’s business strategy is also moving towards closed-loop and circular cellulose fiber and climate-stable development,” Chen Jie said.
According to reports, Sateri officially launched the next generation of recycled fiber FINEX in 2020. This product pioneers the use of clothing cuts and post-consumer recycled clothing as raw materials in the clothing making process. With the help of industry-leading cellulose recycling technology, it is made into new plant-based clothing and non-woven products, thus promoting resource recycling. . At present, the content of recyclable components in products has reached 20%.
Chen Jie said: “Sadeli also adheres to both quality and sustainability through collaborative innovation with yarn partners, fabric partners and brands, and fully uses high-quality recycled fiber products in terminal apparel products on a large scale. .Now there are many domestic and international brands, such as Anta, Semir, Northland, Lafuma, Nautica, RiColee and others are using Slimsonic® products. In the future, Sateri will continue to increase the recycled content of Slimogen®️ fiber and comprehensively promote the use of circular products. ”
Faced with the complex economic development environment and the instability of the epidemic, many unique and innovative fabric products still emerged in this competition. Chen Jie said that as a high-quality raw material solution provider in the industry, Sateri hopes to have more opportunities to communicate closely with designers and brands, understand end product trends, and enable precise development of fabrics. At the same time, through the superposition of advantages of Sateri’s multi-fiber products, more application scenarios for green innovative fibers will be developed to further enhance product value.
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