“Going out” exchanges and docking to launch the “Keqiao Preferred” brand
Celebrity courses, visits and inspections, docking exchanges, corporate team building… Since September, 18 “Keqiao Selected” cultivation companies such as “Yisha Textile” and “Dashu Textile” have participated in the 2022 annual The first phase of the “Keqiao Selection” brand cultivation plan training camp.
In recent years, our district has been committed to building “Keqiao Select” into a new business card for Keqiao Textile industrial cluster and establishing a new collective brand image of “Keqiao Select”. This year 35 companies have been selected for the 2022 “Keqiao Selection” brand cultivation plan. In order to improve the brand awareness, new media operation and marketing capabilities of the 35 cultivated enterprises, the China Textile City Construction Management Committee launched the “Keqiao Selected” brand cultivation plan training The camp is divided into two phases, lasting from September to October, including celebrity courses, visits and inspections, docking exchanges, corporate team building and other templates.
During the event, the first batch of 18 companies not only had face-to-face learning and exchanges with Wang Jinxiu, deputy director of the China Private Enterprise Strategy Execution Institute of Shanghai Jiao Tong University, and Caihong, vice president of the China Window Design Association and director of the China Fashion Color Association, but also visited Ningbo Peacebird Group, Shenzhou Group, Hangzhou Linping New Town Yishang Town and other places visited and docked on-site, and went to Hangzhou Jingshanwu Expansion Base to carry out corporate team building to comprehensively enhance corporate brand building capabilities.
It is reported that the 2022 “Keqiao Best” results exhibition is planned to be unveiled at the 2022 Keqiao Autumn Textile Expo and Fashion Week.
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