Keqiao textile enterprises actively seize the “Golden Nine and Silver Ten”
In the Keqiao textile industry, there has always been a peak industry season of “Golden Nine and Silver Ten”. Amid the impact of the COVID-19 epidemic, global market shocks and weak consumption, how can Keqiao textile companies seize the peak season of traditional industries and sprint towards the fourth quarter?
Recently, reporters came to the “Golden Phoenix Home Textile” store on the 4th floor of Area D of Dongsheng Road Market in China Textile City. As a long-established store in the market, although it has It is approaching evening, but there are still many customers in the store buying bedding. “The market will be better in September. In addition to the batch of old customers, there are also a lot more new customers retailing on-site in the store.” Gong Xiaomei, deputy general manager of Zhejiang Golden Phoenix Home Textile Co., Ltd., said that this year is the wedding year, and wedding series products are more popular. welcome. In order to catch up with the upcoming wedding peak season such as National Day, “Golden Phoenix Home Textiles” temporarily adjusted its warehouse and store personnel, deployed manpower to support the warehouse, and strive to deliver goods as soon as possible.
In recent years, with the rise of new channels such as e-commerce, many companies in the Textile City market have also embarked on a new path of “online and offline” integrated development. the way. Also in the Dongsheng Road market, “Jiuyi Textile”, a store specializing in organic cotton children’s clothing fabrics, has also clearly felt the market rebound. “In September, our sales of cotton wool, air layer and other fabrics were much better than in August.” Wang Shungang, general manager of Shaoxing Jiuyi Textile Co., Ltd., said that because the company focuses on autumn clothing and autumn trousers fabrics, orders have been concentrated in the second half of the year Expect. “Judging from customer feedback, Taobao orders increased more during ‘Double Eleven’ in previous years, and this year the increase in Douyin live broadcast orders is even more obvious.” In order to seize the “Golden Nine and Silver Ten”, the company recruited several new people as early as August. Employees were sent to the warehouse. In September, warehouse employees were working overtime to deliver goods. “During the National Day this year, there will be people on duty at the stores, and there will be no holidays at the warehouse. We will try to do a big job in the second half of the year!” Wang Shungang is full of confidence.
The recovery on the market side has also been passed on to the production side. Recently, several printing and dyeing companies recruitment information has attracted the attention of reporters. The reporter saw that Zhejiang Yuexin Printing and Dyeing Co., Ltd., Shaoxing Yongtong Printing Co., Ltd., Zhejiang Colorful Rainbow Technology Co., Ltd. and other companies are recruiting on a large scale. Among them, “Yuexin Printing and Dyeing” and “Yongtong Printing” are in urgent need of 30 or 40 front-line workshop employees. “Since September, our foreign trade orders have improved significantly, with an increase of 20% to 30% compared with the previous months.” Ren Lin, business department manager of Zhejiang Yuexin Printing and Dyeing Co., Ltd., told reporters that as Christmas abroad approaches, orders from Europe and the United States are gradually increasing. stand up.
With the arrival of the “Golden Nine and Silver Ten”, the market has picked up significantly, but rising energy costs are still a pressure that companies have to face. “While rushing to produce, we are also considering reducing costs.” Zhang Jianmu, general manager of Shaoxing Yongtong Printing Co., Ltd., told reporters that on the one hand, the company has improved the printing authenticity rate, and on the other hand, it has continued to be careful about energy consumption. Not only has it developed a set of pulp It also vigorously promotes the reward mechanism and rewards the saved funds to employees in proportion to stimulate employees’ enthusiasm and enhance the company’s competitiveness.
The wind is strong enough to set sail. Seizing the opportunity of market recovery and moving forward under pressure is the inheritance and development of Keqiao’s “Four Thousand Spirit” by the new generation of textile people. A piece of cloth holds up a city. It is this spirit that has created the soul of Keqiao’s textile industry and established the industry status of China Textile City and Keqiao printing and dyeing.
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