How does Humen break the bottleneck of cluster development?
Return pattern, curly grass flower, Bada pattern… incorporate traditional Chinese patterns that imply auspiciousness, and appropriately combine with modern fashion design elements, from the women’s clothing brand “New Fang” in Humen, Guangdong The unique and original design full of oriental cultural colors stunned the fashion circle with its elegant brilliance derived from oriental cultural treasures at the recently held London Fashion Week.
This oriental elegant fashion show not only showcases the traditional charm of Chinese culture, but also makes the fashionable town of Humen once again become the focus of attention of the clothing industry.
Showcase the charm of the cluster
In 2009, New Zealand Women’s Clothing moved its company headquarters and production base to Humen, thus entering the fast lane of development. According to Ou Quanyou, marketing director of New Zealand Clothing Co., Ltd., Humen has a large-scale textile and clothing industry cluster, complete supporting industrial chain, and mature and developed professional markets and channels. It is fertile ground for enterprises to survive.
“At the upcoming Humen Clothing Fair, New Zealand will also hold a brand launch conference at the Humen Convention and Exhibition Center to launch new season products.” Ou Quanyou said.
The “Humen Clothing Fair” Ou Quanyou refers to is the 26th China (Humen) International Clothing Fair and 2022 Greater Bay Area Fashion Week, which will be held from November 17th to 21st.
Over the years, the Humen Garment Fair has become an important business promotion and display platform for the Humen garment industry. “The annual clothing fair is an important window to showcase the advantages of Humen’s clothing industry.” Wu Qingqiu, deputy secretary of the Party Committee and mayor of Humen Town, said, “The clothing fair plays an important role in building a world-class, 100-billion-yuan fashion industry cluster in Humen. The role of promotion and promotion is particularly important.”
For more than 20 years, as an important platform to display independent brands, release market information, lead fashion trends, promote exchanges and cooperation, and expand market space, the Humen Clothing Fair has a high transaction rate, extensive influence, and strong radiation. It has been highly recognized by the industry and has become a powerful promoter of the steady improvement of Humen’s clothing industry.
As of the end of 2021, Humen has more than 3,100 clothing and apparel manufacturing companies, employing more than 200,000 people, and the total industrial output value in 2021 is approximately 43 billion yuan; the clothing, apparel and surface accessories market area is approximately 7 square kilometers, with 40 professional markets, 15,000 operating households, a total operating area of 2.45 million square meters, and sales in 2021 will exceed 85 billion yuan.
“From the perspective of the size of the market, there are so many clothing brands and companies in a town-level administrative area. The large scale of the industry and the complete industrial chain are extremely advantageous in the country.” Humen Clothing and Apparel Tan Zhiqiang, director of the Industrial Management Committee, said that at present, as Humen’s clothing and apparel industry enters a new stage of development, Humen needs to continue to leverage its industrial advantages through industry platforms such as the Service Fair to achieve highqualityDevelopment.
According to Tan Zhiqiang, this CIFTIS will last for five days, with a total exhibition area of more than 300,000 square meters. The main venue of the Fair will be located in the Humen Convention and Exhibition Center, and there will also be 19 branch venues, including Humen’s major clothing shopping malls, fabric and accessories markets, e-commerce parks, and Major shopping malls, etc.
Tan Zhiqiang also told reporters that this year’s CIFTIS is rich in content, including industry forums, fashion trends releases, “Humen Cup” International Youth Design (Women’s Wear) Competition and other series of activities . In addition, the CIFTIS will be empowered by 3D, live broadcast, VR, 5G and other technologies to launch a combination of online virtual shows and offline fashion shows to achieve “cloud display” for exhibitors and “cloud exhibition” for buyers. This will open up the apparel industry chain at a deeper level and promote the development of the CIFTIS towards digitalization, technology and fashion.
Release the agglomeration effect
Yichun is a well-known clothing brand featuring fashion and leisure, but what many people don’t know is that the brand’s headquarters is located in Humen.
As the leading enterprise in Humen, Yichun Group’s output value in 2021 will reach 7.63 billion yuan, with revenue reaching 6.01 billion yuan. Driven by Yichun, Humen has cultivated and gathered 20,000 fashion designers. In addition to Xu Hua, one of the top ten fashion designers in China and the founder and design director of Oudian brand, the top ten fashion designers in Guangdong Province and the art director of Kaman brand and co-founder Kavin, as well as the R&D teams of well-known brands such as New Zealand, which has just participated in London Fashion Week, and there are also design teams that grew up in Humen such as Liwen Studio.
“After settling in Humen, through the creation of the ‘New Zealand Elegance Institute’, cooperation with the French ESMOD School of Fashion Design, ISAL Paris School of Art and Luxury Culture, Singapore Raffles International Design Institute, etc., New Zealand’s brand Its influence continues to increase, and it has become the output unit of the Visual Navigation Research Group of the Excellent Traditional Culture Big Data Joint Laboratory of the Cloud Computing Center of the Chinese Academy of Sciences.” said Fang Sujuan, founder of the New Zealand brand.
“Thanks to Humen’s strong industrial foundation, well-known overseas companies have begun to set up R&D centers here a few years ago.” Zhu Huaze, executive vice president and secretary-general of the Humen Clothing and Apparel Industry Association, said that he focuses on brand culture and TimeIt has advanced the transformation of design results and the exchange of talents, made up for the design and R&D shortcomings of Humen clothing and apparel brands, and improved the operation efficiency and market competitiveness of clothing fast fashion. “Tan Zhiqiang said.
In Zhu Huaze’s view, it is important for Humen clothing and apparel to accelerate the introduction of various service platforms that support the development of the clothing and apparel industry, actively integrate tourism resources and clothing resources, take clothing fashion as the guide, and create a tourism brand with unique Humen clothing industry characteristics. An important step for the industry to move towards high-quality development.
“Humen Garment should also use smart technology as the starting point to promote industrytransformation and upgrading. Through the implementation of ‘Humen Garment Industry 4.0’, we will actively cooperate with professional scientific research institutes and R&D institutions Cooperate to promote the deep integration of information network technologies such as the Internet, big data, and artificial intelligence with the Humen clothing and apparel industry, and promote the industry to be functional, high-end,intelligent, and fashionable Development.” Tan Zhiqiang said.
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