“Mengshan Silkworm Cocoon” regional characteristic industry brand promotion meeting was held in Nanning
On November 16, 2022, under the guidance of the Guangxi Zhuang Autonomous Region Green Food Development Station and the Guangxi Zhuang Autonomous Region Sericulture Technology Promotion Station, sponsored by the Mengshan County Committee of the Communist Party of China and the Mengshan County People’s Government, Guangxi Radio and Television Comprehensive Channel (Guangxi Satellite TV) and Guangxi Radio and Television New Media Co., Ltd., and co-organized by the Mengshan County Agriculture and Rural Affairs Bureau, weaving a new chapter with silk as the medium – “Mengshan Silkworm Cocoon” regional characteristic industry brand promotion meeting was held in Nanning, Guangxi.
Use silk as a medium to weave a new chapter together. This event aims to publicize and promote the development history, industry status and brand building process of Mengshan’s mulberry cocoon industry. The promotion meeting will feature short videos, theatrical performances, product display and promotion, on-site interactive interviews, industrial development forums, signing of strategic cooperation agreements and brand building launch ceremonies as the main contents. Representatives from competent departments, industry associations, provincial and municipal chambers of commerce, leading enterprises, as well as silkworm breeding experts and clothing designers from inside and outside the region witnessed the fruitful achievements of the “Mengshan Silkworm Cocoon” regional characteristic industry brand construction at the promotion meeting Results.
Liang Jieming, deputy magistrate of Mengshan County, delivered a speech at the promotion meeting, introducing the development of Mengshan’s sericulture industry, and on behalf of the Mengshan County Party Committee and Government, sincerely invited friends from all walks of life to visit Mengshan for inspection and guidance, and to share business opportunities for industrial development. . Mo Jianjun, director of the autonomous region’s green food development station, said that Mengshan County should start from three aspects: strengthening top-level design, improving industryquality, and increasing brand promotion to build silkworm cocoons It has become a characteristic industry with economic advantages in the county.
At the meeting, He Zhenhua, deputy director of the Mengshan County Agriculture and Rural Affairs Bureau, promoted the “Mengshan Mulberry Cocoon” brand. Tang Qingkun, chief of the Technology Promotion Section of the Autonomous Region Sericulture Technology Promotion Station, and InternationalSilk Fei Jianming, honorary secretary-general of the alliance, Shen Qunzhi, general manager of Guangxi Huahong Silk Co., Ltd., Sun Xiaotang, Guangxi consultant of the Hong Kong Chamber of Commerce and other guests shared their suggestions on building the “Mengshan Silkworm Cocoon” brand.
Mengshan County is geographically close to the Tropic of Cancer and is located in the subtropical monsoon climate zone. It has a mild climate, abundant rainfall, fertile land, and a variety of products, especially suitable for planting mulberry and raising silkworms. Superior natural conditions and abundant labor resources have laid good natural conditions and social foundation for the development of cocoon and silk industry in Mengshan County.
By continuously attracting investment, implementing policies to benefit farmers, and actively exploring and upgrading new mechanisms for industrial development, the silkworm industry in Mengshan County has extended from “a cocoon” to “a silk”. In June 2022, Mengshan County was officially awarded the honorary title of “Cocoon and Silk Weaving New City in Western China” by the China Silk Association.
In recent years, Mengshan County has seized the development opportunities of “Eastern Mulberry Migration to the West” and “Eastern Silk Migration to the West” to build the cocoon and silk industry into a characteristic industry with economic advantages in the county, and built the only professional silk industrial park in Guangxi. By utilizing “Internet +” and adopting the cooperation model of “party building + company + cooperative (village collective economy) + large sericulture households”, Mengshan County integrated and utilized project funds at all levels to implement a small silkworm co-cultivation demonstration base and a standardized mulberry garden demonstration , intelligent large silkworm breeding demonstration projects and other projects continue to guide silkworm farmers to carry out large-scale, professional and labor-saving production.
New media platforms such as Guangxi Audio-Visual Client (Guangxi Satellite TV Zone), Guangxi IPTV, Guangxi Satellite TV WeChat Video Account, etc. broadcast the entire promotion conference live.
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