Ningbo Fashion Festival: Digitalization empowers the fashion industry
How is the fashion industry empowered by technology? How can traditional fashion become digital? The 2022 Ningbo Fashion Festival and the 26th Ningbo International Clothing Festival, which kicked off on Double Eleven, came to a successful conclusion. This fashion festival allowed the fashion industry to seamlessly connect with the most cutting-edge digital technology.
The 4-day Ningbo Fashion Festival has the theme of “Surge of Ocean Charm and Oriental Fashion” and is oriented by science and technology, fashion and green. It has a total of 6 major sections and 25 activities. Among them, the exhibition display attracted 178 companies and 228 brands to participate offline, with a total exhibition area of 40,000 square meters and five exhibition areas: fashion classic area, fashion digital area, fashion life area, fashion supply chain area and fashion outdoor leisure area. . More than 5,000 professional merchants came to negotiate and purchase, and more than 10,000 ordinary visitors visited and interacted.
Create a diverse style of fashion brands
Boyang Group will bring the NFCC Ningbo Fashion Creative Center project to the classic exhibition area of the fashion festival this time. Boyang subdivides the space industry into the transformation of old industrial remains, the creation of fashionable and creative communities, the renewal of urban blocks, and the construction and operation of urban fashion landmarks. They believe that the enabling effect of space on the fashion industry may exceed the product itself. NFCC will take “pan-fashion” as the guide to create a fashion industry gathering place integrating “industry, academia, research and exhibitors”, a place for fashion cultural exchanges, a place for cultivating fashiontalents, and a place for releasing fashion trends , the birthplace of fashion business, relying on Ningbo’s high-quality industrial foundation, linking the upstream and downstream resources of the fashion industry, accelerating the development of the fashion creative industry, spreading new fashion concepts, thereby further cultivating new brands and designers, and creating a broader space for the development of the fashion industry. with possibility. The project includes nearly 10,000 square meters of innovative commercial blocks and more than 40,000 square meters of high-end business office space. It creates a new fashionable lifestyle landmark with diverse business formats and further enhances Ningbo’s fashionable atmosphere.
It was the first time for Yaying to attend the Ningbo Fashion Festival, and she made a big splash as soon as she debuted. Three series of exhibition halls have been set up: Yaying’s advanced customization collection works, which capture representative elements such as Ruyi and Song brocade, and display handicrafts such as embroidery, beading, and pleating; the ethnic exhibition hall displays EP YAYING’s colorful ethnic series, showing ethnic patterns, traditions Techniques and Chinese colors; the yak plush exhibition hall displays the EPYAYING yak plush series to help eco-fashion and domestic circulation.
“When silk meets technology” is the theme of Kaisiya’s exhibition this time. It showcases butterfly satin weaving technology that is different from traditional silk weaving and uses modern digital weaving. The infinite gradient characteristics of flower technology give silk a new look.
As Chinese elements become popular on the international stage, “Chinese style” has increasingly become a source of inspiration for the fashion industry. At this Ningbo Fashion Festival, a group of companies are trying to use their unique insights and expressions to realize the fashion inheritance of traditional culture.
Create a digital ecosystem for the fashion industry
A unique “Yuanverse Fashion Show” opened the curtain of this Ningbo Fashion Festival, and also opened the prelude to Ningbo’s fashion industry embracing technology. Some people in the industry believe that this “Yuanverse Fashion Show” has set the tone for the fashion festival to lead the development of the fashion industry through digitalization.
Walking into Hall 2 of the Fashion Festival, this is the fashion digital area, and you will be greeted by a strong sense of technology. Various smart machines such as smart cutting machines, smart template machines, and computerized ultra-high-speed stepping overlock machines for making clothes have all been moved to the exhibition hall. Dozens of exhibiting companies, including Shupu and Poupin Technology, also presented their latest scientific and technological achievements, fully demonstrating the cutting-edge digitalization process of the fashion industry from the manufacturing end to the design end to the supply chain end.
In terms of intelligent production, Shupu Technology, the national individual champion, is unrivaled. They showed off their “killer weapon” at this fashion festival – the intelligent plate-making machine, whose biggest feature is that it can automatically create circular arc lines. According to the booth staff, usually the plate-making machine moves on two coordinate axes, vertical and horizontal, and manual intervention is required when arcs are to be drawn. But Shupu’s machine truly realizes fully automatic plate making. As long as the CAD design drawings are input into the embedded software, whether it is a small-radius arc or a high-precision pattern, the robotic arm can drive the needle to move the needle in one go.
What Cixing Co., Ltd. (5.250, 0.07, 1.35%) is showing this time is the newly developed and mass-produced first-line forming intelligent computerized flat knitting machine “Knit to Shape”, which is integrated online with the knitted sweater flexible supply chain platform. Terminal sellers, designers, digital cloud factories, raw material suppliers, etc. have realized the operation of the entire industry chain collaboration platform.
The “Digital Textile and Clothing Design R&D Center” jointly built by schools and enterprises has brought a digital clothing project integrated with the Yuanverse to this fashion festival. Through the Yuanverse virtual simulation technology, it helps designers in fashion design Simulation proofing is completed through digital modeling, omitting the step of making physical prototypes, greatly shortening the design and development cycle.
“The general trend of digitalization and intelligence is certain, and I hope that Ningbo enterprises will continue to follow this path.”�At the fashion festival, He Yaqiong, director of the Consumer Goods Department of the Ministry of Industry and Information Technology, believed that Ningbo’s fashion industry will rely on digital technology to create more excitement and gather new fashion power through intelligent manufacturing and innovation.
Digital transformation is an irresistible development trend in the fashion industry. Industry authorities pointed out that my country’s fashion industry is currently in urgent need of establishing a Chinese brand image, promoting Chinese fashion to the world, expanding the international market, and realizing a dual-circulation development pattern at home and abroad.
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