The charming “Fashion City Beautiful Shengze” blooms
In the southernmost tip of Jiangsu Province, located in the center of the Yangtze River Delta and Taihu Lake region, there is such a famous ancient town – Shengze Town. It borders Hangzhou and Jiaxing in Zhejiang to the south, Shanghai to the east, and Taihu Lake to the west. It is the planning area of the Yangtze River Delta Integration Demonstration Zone. It is also a famous textile city with strong strength and prosperous trade, creating a “from a drop of oil to a piece of cloth” and “a piece of cloth” The complete textile industry chain of “silk to one brand” has formed a good trend of a 100-billion-level market, 100-billion-level industries, and 100-billion-level enterprises going hand in hand.
Today’s Shengze, focusing on building three business cards of “Silk Ancient Town, Famous Textile City, and Fashion City”, seriously thinks about “what has been in the past, what we rely on now, and what the future holds.” What are you planning?” During the in-depth implementation of the “Three Leaders and Three Innovations” strategy, we came to the conclusion that we should take new materials and new energy as the basis to seek innovative development of the textile industry and the inheritance and development of silk culture. , and strive to build the development direction of the high-end silk textile industry innovation cluster. Shengze continues to strengthen the fashion leadership of the textile industry, continuously expands the influence of fashion weeks and textile expos, promotes the construction of high-speed rail new cities, future fashion cities, and Chinese design villages, builds new fashion landmarks in the Yangtze River Delta, and strives to build “Fashion City·Beautiful Shengze” Ze”.
The Shengze Fashion Week and Textile Expo held every year are becoming a banner created by the fashion capital of Shengze Town. Through “shows, exhibitions, competitions, conferences and business”, they fully promote the transformation of the textile industry and show the charm of fashion. At the same time, Shengze is establishing the development goal of “technology, green and fashion” in the textile industry, making full use of textiletalents, fashion creativity, high-endtextile machinery and other resource elements, integrate resources from all parties, create a regional brand of “Shengze Weaving”, gather high-quality enterprises in Shengze under its banner, and fully promote the highqualityof Shengze’s textile and fashion industry. /font>development.
As the development concept of “fabric brand” has become the consensus of Shengze enterprises, empowering the development of fabrics with design, and then presenting its brand value through sample clothing has become a new path from traditional production and weaving to fabric brand formation. The new pattern of transformation and upgrading of Shengze’s textile industry.
From March 24 to 31, 2023, Shengze’s “Silk Oriental” Shengze Fashion Conference was held at China International Fashion Week, fully demonstrating the profound cultural heritage of the millennium silk capital and the extraordinary charm of the fashion industry. With “original, original” and design empowerment, it leverages more than 10 strength shows to achieve the perfect integration of “old” fabric creativity and industry, tradition and fashion, and radiate new vitality and vitality.
At the China International Fashion Week, whether it is Huajia Silk, which has been “persisting in making a silk for 50 years”, Hengsheng Silk Song Brocade Fabric, which inherits intangible cultural heritage with Song Brocade weaving skills, or young designer Jin Jiaqi with his The “turbulent core” fashion show based on Shengze Fabrics’ design has transformed “Shengze Weaving” into a high-added value. Shengze continues to gather fashion creative resources, gather a large number of fabric designers, and join the Yangtze River Delta Fashion Industry Alliance, etc. The infinite possibilities driven by a series of measures are constantly strengthening Shengze’s internationalization trend of “looking at China for world fabrics and looking at Shengze for Chinese fabrics”.
At present, Shengze Town, which has a history of more than a thousand years, is leveraging industrial development with one meter of fabric and becoming the driving force and source of sustainable development of “Shengze Weaving”. I believe that under the guidance of clear goals for industrial development, “fashion” “The beautiful city of Shengze” will surely bloom with new charm and brilliance in the new era.
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