Hangzhou Sijiqing Clothing Market completely prohibits merchants from selling live broadcasts
Starting from March 6 this year, some markets in Hangzhou Sijiqing, the “No. 1 Clothing Street in China”, announced that merchants will be completely prohibited from starting live broadcast sales in the store.
Nowadays, live streaming has become a mainstream sales channel. Sijiqing Market, which is the fashion vane of Hangzhou-made women’s clothing, is going against the trend at this time.
Hangzhou Sijiqing Clothing Market completely prohibits merchants from selling live broadcasts
Staff at the Sijiqing Changqing Clothing Market Management Office said that the ban on live broadcasts was not the arbitrary decision of the management, but a new rule issued in response to repeated requests from merchants.
In the Changqing Market, almost all merchants have hired “models” to hold small fashion shows in their shops, where they can wear and take off their clothes and place orders on the spot.
Some merchants said: “Not live streaming is a way to protect yourself against impetuous live streaming sales.”
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