Using innovative technology to redefine the lasting cleanliness of fabrics, Microban and Printing and Dyeing Online successfully held an online seminar
[Shanghai, China, April 12] Today, Microban®, the world’s expert in built-in antibacterial technology and odor control solutions, joined hands with Printing and Dyeing Online, a well-known printing and dyeing technology exchange platform, to successfully hold a conference on “Using a new generation of antibacterial and odor control technology to re- Webinar on “Defining Textile Cleanliness”. Microban Asia Pacific Textile Business Technical Service Manager Bu Fanzhi and Microban Asia Pacific Brand and Marketing Communications Manager Lai Taisi attended this seminar and gave a detailed introduction on how odor control technology can empower textile products more efficiently. It focused on the recent technological achievements, market compliance support and brand cooperation cases that Microban can be applied to textiles.
A recent market survey by Microban found that in the post-epidemic era, consumers’ attitudes towards products have also changed. 72% of consumers surveyed said they were worried about being exposed to bacteria that are ubiquitous in daily life. At the same time, consumers highly recognized the safety of built-in antibacterial technology and odor control technology, and had full confidence in the development of this field. confidence. When choosing products with antibacterial and odor control technology, product performance, safety and price are the three main factors they consider whether to make a purchase. When consumers are consuming, environmentally friendly products are preferred, and 85% of respondents will actively choose more durable products to help protect the environment.
Looking back at manufacturers, in recent years, in the process of developing cleaner products in response to market demand, the considerations when choosing corresponding antibacterial and odor control technologies have also quietly changed. Laites shared at this seminar: “At a time when sustainable development has become a theme in markets around the world, how to make good use of sustainable materials and technologies and reduce waste emissions is a common concern for all companies. When choosing antibacterial When using additives, in addition to the technical performance, technological innovation and technical safety that were valued in the past, whether the technology has compliant and efficientenvironmentalcharacteristics is also a feature that brands and manufacturers value now. ”
As a professional brand that has been deeply involved in the field of antibacterial technology for nearly 40 years, Microban continues to pay attention to the market needs of consumers and manufacturers, and responds to the “pain points” of various products with innovative antibacterial and odor control technologies. At this seminar, in addition to introducing the development history of Microban and the market advantages of antibacterial products to the representatives of upstream and downstream enterprises and industry colleagues, the meeting also formally introduced two recently released Microban products to the guests. Odor control technologies for textiles – DuraTech™ and Refresh™. From daily clothing to home textiles, products that are always fresh and durable are more favored by consumers. Especially the underwear that comes in contact with the human body is more likely to produce odor under the influence of sweat and body temperature. Microban’s two new odor control technologies can start from two aspects: source prevention and odor neutralization, providing all-weather protection for textile products and achieving long-lasting freshness and cleanliness of textiles.
In response to the demand for products that want to eliminate odors from the source, Microban’s DuraTech is a breakthrough antibacterial technology specially created for cotton fabrics. It does not contain heavy metal formulas and can effectively replace the current heavy metal-based antibacterial additives from being embedded in the surface of cotton products. The surface of the product can be cleaned; the wash-resistant and long-lasting characteristics enable products using this technology to achieve 99.99% odor removal effectiveness even after 75 home washes. Designed specifically for polyester and polyester blends, Refresh is a metal-free odor capture technology that effectively neutralizes accumulated external odors in textiles, including underwear. Textiles stay fresh for a long time. While taking into account innovation, both technologies have excellent environmental benefits. Bu Fanzhi shared on related topics at the meeting: “Creating environmentally friendly products to achieve a more sustainable production process is Microban’s innovation driving force. The launch of DuraTech, which does not contain heavy metal formulas, and Refresh, which does not contain metal ingredients, will further Empowering manufacturers’ production processes. Using odor control technology to give textile products excellent odor purification effects, extend product service life, and reduce product waste rates. And by suppressing odors and reducing the number of washes, household water consumption and pollution risks are alleviated. From manufacturing A two-pronged approach on both the end and consumer ends will empower the creation of a sustainable textile industry.”
At this seminar, in addition to demonstrating its innovative odor-free technology that is widely recognized by the industry, Microban also shared a number of one-stop empowerment initiatives for textile manufacturers. Before working with customers to launch high-efficiency cleaning products, Microban’s experienced team of experts will work closely with partners to understand the application scenarios of the products.�. Create customized solutions based on applicable groups and functional characteristics. For products that require printing and dyeing processes, Microban will provide comprehensive technical support to adapt to dip dyeing, pad dyeing and other coloring processes during the manufacturing process without affecting key attributes such as product color fastness and fabric feel, while not affecting the performance of odor control technology Excellent performance. Before a product is launched on the market, Microban’s state-of-the-art laboratories will provide functional testing and quality control testing to ensure that the product complies with various market regulations and industry standards.
Since its inception, Microban has built a professional brand in the field of antibacterial and odor control by providing effective, sustainable and safe breakthrough technologies to various regional markets. The freshness and cleanliness of textiles, as Microban’s key application areas, continue to inspire the innovation and development of our technology. Microban will continue to actively cooperate with more than 300 corporate partners around the world, and is committed to providing consumers with odor control solutions and antibacterial technologies to provide consumers with cleaner, fresher, more sustainable products covering daily clothing, work wear, home textiles, luggage accessories and other fields. Continuous product experience.
Disclaimer: Microban® technology is not designed to protect users or others from disease-causing microorganisms or viruses and is not a substitute for regular cleaning practices. Microban® is a registered trademark of Microban International (Asia) Limited.
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About Microban International:
Microban, part of Barr Brands International (BBI), includes Microban® and Ultra-Fresh®, well-known and trusted brands in the global antibacterial, odor control and disinfection markets. Our company has experienced more than 100 years of development and has changed the landscape of the industry. As a professional brand in the field of antibacterial cleaning, Microban International actively maintains product cleanliness and eliminates odors from the source. Microban International continues to drive innovation by combining scientific theory and creative solutions to provide high-quality consumer, textile, industrial and medical products globally. Microban International is headquartered in North Carolina, USA, with offices in North America, Europe, and Asia-Pacific. For more information, please visit www.microban-china.cn.
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