【2023 International Conference】Bruce Atherley: US Cotton Market Information
At the 2023 China International Cotton Conference held in Guilin, Guangxi on June 15-16, Bruce Atherley, executive director of the International Cotton Association of the United States, took the topic of “U.S. Cotton Market Information” from the organizational structure of the U.S. cotton industry, Sharing the relevant situation of the U.S. Cotton Trust Code and the three key points of today’s textile industry, and expressing the trust of China, the largest export destination country of U.S. cotton, in U.S. cotton. thanks.
First of all, Bruce Atherley introduced the basic situation of the American cotton industry organizations, the American Cotton Merchants Association and the American Cotton Supply and Marketing Cooperative. The U.S. cotton industry organizations include the U.S. International Cotton Association, which is responsible for promotion and publicity; U.S. Cotton Companies, which develops new technologies to drive cotton consumption; the U.S. Pima Cotton Association, which increases the use of Pima cotton; and the U.S. National Cotton, which is responsible for policy formulation and communication with the government. It is composed of five organizations, including the General Assembly and the U.S. Cotton Trust Code, which are committed to the development of cotton sustainability. The American Cotton Merchants Association is mainly responsible for providing price, timing, quality and other services to customers around the world. The American Cotton Cooperative is responsible for the production and sales of cotton by cotton farmers and members, and is the direct link between cotton farmers and members and the global cotton market.
Regarding COTTON USA SOLUTIONS, Bruce Atherley said that in the past three years, the International Cotton Association of the United States has successfully formed a technical team to provide services and support for cotton mills around the world using American upland cotton and Pima cotton, and strive to improve the U.S. Value added to cotton fibres,cotton yarn and cotton fabrics. Members of the U.S. Cotton Trust Code can obtain free consultation and technical services. Through one-on-one communication and interaction, both in the long term and in the short term, it has brought cost reduction, efficiency improvement and product quality improvement to upstream and downstream factories in the cotton industry. , more refined production and many other benefits.
Finally, when talking about the three focuses of the textile industry, Bruce Atherley said that the first focus is sustainability. Cotton sustainability has been advocated for many years. European and American regulations, investment groups, media and non-governmental organizations are all focusing on cotton sustainability development. At present, many well-known cotton brands in the world have set sustainability as their goal. It is estimated that by 2030, 25% or more of the world’s cotton will need to be grown with the goal of sustainable development. The second important point is traceability. Brand owners hope to see traceability diagrams, see the process and traceability of the entire cotton industry chain, and ensure that they understand product quality and pollution emissions in each link. Traceability requires as seamless transactions and full tracking as possible. The third important point is recyclability. Recyclability involves three links. One is to eliminate waste and pollution. The second is to realize the recycling of products and materials to maximize value. The third is to improve regeneration and stop the destruction of nature. For example, cotton products can be mechanically regenerated into cotton fibers, or chemically made into viscose fibers or other fabrics. In the future, we may see the use of recycled cotton and recycled cotton. A substantial increase.
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