How will the three major end products of clothing, home textiles and industrial use develop during the “13th Five-Year Plan”
Chen Dapeng, Vice President of China Fabric Industry Federation, Executive Vice President of China Workwear Association
Opening a new period of development for China’s workwear industry
China’s workwear industry is in the context of economic downturn, China’s economic transformation and consumption changes. The international and domestic economic environment it faces is still complex, and the overall growth rate of the industry has further slowed down. However, under the pressure of economic downturn, the main business income and total profits of more than 10,000 enterprises above designated size in the workwear industry have achieved good growth, and sales profit margins are basically the same as the same period last year. It shows that the overall progress of the workwear industry is stable and benign. It also shows that under the new normal of slow growth and the new period of consumption change, the entire industry has accelerated its adjustment, transformation, and innovation and has achieved good results. In the face of changes and challenges, entrepreneurs in the workwear industry are full of confidence in the progress of the industry. They pay more attention to product R&D and design and product quality improvement, as well as the application of new technologies, model innovation, and talent building, so as to better cope with continuous upgrades and Changing personalized consumer demands and market changes.
At present, China’s workwear industry has entered a new period of development. This will be a new golden period of development. During this period, the industry will be upgraded in an all-round way driven by technological progress. Manufacturing, innovation and value creation capabilities will be all-round improved. Brand building, cultural construction, and fashion voice will also be improved. will continue to strengthen, and the entire industry will move from big to strong. Moreover, there are three supports and conditions for industry development in the new era.
First, technical assistance. The rich industrial resources accumulated in China’s workwear industry have laid the foundation for technological progress to promote innovation in the later stages of industrialization. In the new round of scientific and technological revolution, China’s workwear industry will gradually move towards intelligent production, intelligent governance and intelligent operations, comprehensively improve the industry’s manufacturing efficiency, manufacturing capacity, innovation and operational capabilities, and build a new center for the workwear industry. new advantages.
The second is consumption upgrading and consumption reform. Behind the slow growth of market consumption is actually the huge overall increase in demand for personalization, fashion and cost-effectiveness, which provides a particularly large room for progress in the design, research and development, cultural creativity, and model innovation of the entire industry; at the same time, Chinese consumers More and more attention is paid to the search for Chinese culture. The expressiveness of Chinese culture forms an important value support for the future development of workwear brands.
Third, the workwear industry has innate market-oriented concepts and innovative genes. In the process of change, the workwear industry is at the forefront in terms of model innovation and new technology application, especially the entrepreneurial spirit of workwear – focusing more on changes in products, markets, and consumption, focusing on technological progress, and being more rational and The spirit of pragmatism and innovation forms an important driving force for the next step of progress.
Regarding the progress of the workwear industry during the “Thirteenth Five-Year Plan” period, two focus points should be focused on. The first is “Made in China 2025”, technological progress is the driving force for industrial progress; the second is the “Three Products” strategy, quality is the embodiment of industrial spirit and craftsmanship, and it represents the company’s respect for the market and consumers; variety is innovation, It is the product innovation, service innovation and model innovation made by an enterprise based on market changes and consumption changes. It is the embodiment of an enterprise’s innovation and leadership. Brand is culture, commitment and responsibility, and is a concentrated expression of an enterprise’s value creation ability. .
Li Lingshen, Vice President of China Fabric Industry Federation and President of China Industrial Fabrics Industry Association
New technologies, new products, new contributions
During the “Twelfth Five-Year Plan” period, my country’s industrial fabrics industry made key breakthroughs in new product development and made outstanding contributions; during the “13th Five-Year Plan” period, the industry’s strategic new materials, environmental protection Future progress in areas such as nursing care, medical health, emergency response and public safety, infrastructure construction and “military-civilian integration” is worth looking forward to.
During the “Twelfth Five-Year Plan” period, the industrial fabrics industry has achieved rapid economic development. By the end of 2015, the total industrial output value of the same caliber in the industrial fabrics industry had increased by 68.9% over 2010, with an average annual growth rate of 11.1%; the total fiber finishing volume was 13.41 million tons, an increase of 63.2% over 2010, with an average annual growth rate of 10.3%., on the other hand, realize the integration of online and offline, and at the same time strengthen the personalized development and interconnection of industrial clusters in the east and west.
The fourth is to stand at a new height, actively build corporate brands, regional brands and international brands, use popular trends as a starting point and guide in terms of soft power, deeply explore the construction of design platforms, and build a brand that is conducive to the brand. ecological environment for growth.
The fifth is to develop the new economy, fully realize the application of science and technology awards, new processes and new technologies that have been obtained in the industry, and at the same time increase the recycling of final products in the home textile industry and build a green production system.
In the end, the home textile industry will build new home textiles and drive transformation and development through innovation; advocate a new life, improve supply and improve services; build a new pattern, optimize configuration and coordinate development; stand at a new height, build a brand and promote upgrading ; Develop new economy, take resource conservation and green development as the main tasks, and help build a strong fabric country during the “13th Five-Year Plan” period.
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