Outdoor Observation Analysis of independently developed waterproof and breathable fabrics by outdoor brands

Based on the official website releases of major brands in the domestic market and media reports, the functional fabrics used by outdoor brands are summarized as follows:

1. The situation of waterproof and breathable fabrics used by major brands in the domestic market:

DomesticMajor brands of waterproof and breathable fabricsCooperationand development

As can be seen from the above chart, the major brands in the domestic market present two paths in the operation of waterproof and breathable fabrics:

A is cooperation with different waterproof and breathable fabric manufacturers, mainly Gore:

B is a waterproof and breathable fabric platform and system independently developed by outdoor brands.

Pathfinder, Ozark, Colombo, and Nordstrom maintain their cooperation with Gore. Polestar, Kangerjianye and Mugaodi brands are completely based on the development of their own waterproof and breathable fabrics. Pathfinder, Kelal Stone, Nosilan, and Colombo brands have two paths of cooperation and development in parallel. Kelal Stone and Colombo both cooperate with multiple fabric manufacturers.

As for the cooperation between outdoor brands and Gore, there are three trends: A is that Ru Pathfinder, as China’s leading outdoor brand, will focus on developing the TiEF fabric technology platform in the future; B is Runuo In order to maintain or increase their mid-to-high-end market share, Shilan and Colombo maintain or seek cooperation with Gore; C refers to other brands that have not formed or terminated cooperation with Gore based on their development positioning.

Second, the situation of independent research and development of waterproof and breathable fabrics by major brands in the domestic market:

As can be seen from the previous article, most of the major brands in the domestic market have independently developed waterproof and breathable fabrics, such as Pathfinder brand TiEF fabrics, Keleshi brand FILTERTEC fabrics, Kanger Jianye’s DEFENDER fabrics, Mugao Di’s XOPT-TEX fabric, Nordsilan’s EXO-CLASSIC fabric, Polestar’s WETTFREE fabric, and Colombo’s KOMB-TEX fabric. It has become a trend for major brands in the domestic market to develop their own waterproof and breathable fabrics. This move has enhanced the brand’s own professionalism and laid the foundation for its independent development.

Pathfinder Company TiEFFabric functional structure diagram

Among them, the Pathfinder brand’s TiEF fabric innovation originates from military technology. It combines natural active substance modification technology to meet the functional and comfortable requirements of professional outdoor products, pursues technological innovation, and provides brave and enterprising people Providing professional quality outdoor products. Pathfinder Company has laid out its brand strategy, built its own core technology, and developed its own waterproof and breathable fabric development platform, creating conditions for China’s leading outdoor brands to stand tall.

Third, the characteristics of waterproof and breathable fabrics independently developed by major brands in the domestic market:

DomesticMain brands in the domestic market independently develop fabric properties

As can be seen from the above chart (made according to the description on each manufacturer’s official website), each manufacturer’s waterproof and breathable fabrics have the basic functions of waterproof, windproof, breathable and warm. Among them, the Pathfinder brand’s TiEF fabric is even better, with features such as washability, perspiration resistance, and low temperature resistance, which broadens the product’s functional features and better meets the needs of the target audience.

Fourth, the classification of waterproof and breathable fabrics independently developed by major brands in the domestic market:

PathfinderThe company’s TiEF fabric is an upgrade of the cold-resistant waterproof and breathable fabric WBW-TEX. It is divided into three series according to its waterproof and breathable performance:

Original: Basic Series

Waterproof and breathable: Level 3/5≥5K/5K, active coating products

Windproof and warm: Level 3/5≥2K, active silicon products

Advanced: enhanced series

Level 3/5≥8K/8K, special membrane products

Elite: Excellence Series

Level 3/10≥12K/12K, active coating combined with special membrane

Polestar brand divides waterproof and breathable fabrics into:

WETTFREE: Waterproof, windproof and breathable; mainly used in jackets, ski suits, shoes, down jackets and waterproof and breathable accessories.

DryBulk: It is waterproof, waterproof, breathable, and snowproof, effectively blocking cold air and keeping the filling dry; mainly used in down clothing, sleeping bags, gloves, and some plush clothing.

SH-WALL: Windproof, breathable, lightweight and warm and comfortable; mainly used for windproof plush clothing, gloves, hats, etc.

Kaileshi brand mainly has two types of waterproof and breathable fabrics:

The first type is Dermizax from Japan’s Toray that can be used in extreme environments. Its waterproofness is as high as 20,000MM water pressure, and its air permeability is even higher, 15,000G/M2/24HRS. Toray’s own base fabric Perfectly combined with ENTRANT waterproof and breathable membrane.

The first type is the independently developed FILTERTEC waterproof and breathable fabric.

Kang’er Jianye brand’s DEFENDER series fabrics are classified and graded in detail. The following is an excerpt of the upper limit of waterproof and breathable fabrics:

Defender3L

Waterproof>20000MM moisture permeability>15000g/m2.24h windproof

Suitable for sports: mountaineering, professional ice and snow sports, hiking.

DefenderSoftshell3L

Waterproof>10000MM moisture permeability>5000g/m2.24h windproof

Suitable for sports: mountaineering, ice and snow sports, hiking, and travel.

CLimate PLUS PTFE membrane waterproof fabric

Waterproof 20000MM, moisture permeable 20000G/M2/24H, 100% windproof

From the comparison of the above data, it can be seen that the Pathfinder brand TiEF fabrics basically correspond to the needs of mass outdoor consumer equipment. The Kailash brand uses advanced foreign fabric products for high-end professional equipment needs. Kanger Jianye The brand is more comprehensive and meets the needs of different uses and functions.

Conclusion: The independent research and development of waterproof and breathable fabrics by major brands in the domestic market has become a trend, and the brand’s own waterproof and breathable fabrics have been fully launched and applied. However, the overall research and development is not yet mature at present, and it will take time to be inspected and recognized by market consumers. In the long run, independent research and development of waterproof and breathable fabrics is the only way for brand development. It is of great significance to the independent development of outdoor brands and their participation in international competition.

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