Do you feel that the apparel industry has undergone earth-shaking changes?
Abstract: The past 10 years have undoubtedly been a tough year for the apparel industry. Traditional retail stores were first revolutionized by e-commerce. Until last year, only a few sporadic companies in the entire apparel industry were growing in sales, and 90% of companies were is declining, and the proportion of e-commerce in the clothing industry has exceeded 40%. Compared with other industries, the traditional clothing retail industry has been severely hit by the Internet. As a result, many physical stores have also begun to take the e-commerce route, but due to the lack of relevant
Key words:
The past 10 years have undoubtedly been a tough year for the apparel industry. Traditional retail stores were first revolutionized by e-commerce. Until last year, there were only a few in the entire apparel industry. The sales of sporadic companies are growing, while 90% of companies are declining, and the proportion of e-commerce in the clothing industry has exceeded 40%. Compared with other industries, the traditional clothing retail industry has been severely hit by the Internet.
As a result, many physical stores have also begun to take the e-commerce route. However, due to the lack of relevant technology, a store often needs two sets of people, one to manage the physical store and one to manage the store. The online store invested double the manpower and material resources, but the result was overwhelmed.
If the online store makes money, it is still worthwhile, but is online business really easy to do? We all know that Jack Ma is very troubled recently, selling fakes, fraudulent orders, etc. News such as lawsuits make him very sad. More importantly, 90% of e-commerce on Alibaba are not profitable. When 90% of people in an ecosystem are not making money, that is when everyone has to flee. , such an ecosystem will not be the future of clothing retail.
What does the future look like? In the future, another 50% of traditional physical clothing retail stores will be eliminated. Who will be the 50% that disappear, and who will be Let’s continue
To save yourself, you need to change a few concepts
Companies that can survive and do well in the future must possess the Iron Man Four: hardware, software, Internet and content. And these four must be integrated and complementary to each other. .
In the future clothing retail industry, not all physical stores will disappear. Physical stores will definitely exist, but their existence will no longer be separate and independent from online stores. , but an OTO whole that is interconnected, integrated and shared. The physical store is an entrance for diversion, an access point for in-depth services, a window for consumers to experience and understand more, and a way to guide consumers to increase their consumption online. An important component of frequency.
In future retail stores, the KPI indicator to evaluate a store clerk is no longer sales volume, but whether you have established a strong relationship with consumers, and whether consumers I trust you. Whether there are more online ordering behaviors under your guidance and service, this is the key. The future business must be a new business model that revolves around consumers and strives to gather consumers.
The future retail model must be point-to-point, person-to-person, decentralized, and disintermediated. It is a flat model, reduced from multi-dimensional to three-dimensional. Even a two-dimensional model. That is to say, it is no longer like in the past, with layers of dealers and level-by-level agents. The manufacturer is directly the seller and directly establishes a strong relationship with consumers.
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margin-left:0cm;line-height:22.5pt;laOur personal clothing designers, matchmakers and purchasers can conduct a 5-10 minute demand survey on each consumer, and then the designers will provide them with a set of solutions for purchasing clothing with professional suggestions. , choose and match them for them, and then they can try them on in the store. After choosing the right clothes, they can pay through various online and offline methods, and then the clothes can be delivered to their homes a few days later.
In the future, factories will be retail stores. As long as the layers of agents in the past are removed, these high profits will be returned to consumers while giving them better products. experience and service, then consumers will also be willing to spend some time and cost to go to remote places to shop.
For enterprises, they not only save costs, but also directly understand consumer needs, preferences and information, establish deep and strong relationships, and achieve high-quality Frequent consumption habits will revolutionize the entire industry.
Community model of future stores
Then what will the community-based future store rely on to attract traffic? The core of the community-based future store is service and trust.
For example, if you open a community store in a residential area, there will be all kinds of consumers among the nearby residents. There may be knowledgeable women, there may be Housewives, etc., everyone has different needs. What community stores have to do is to understand the needs of different consumers and make tailor-made products for them. Customization here does not mean making clothes, but acting as a buyer for them. , based on their needs, select products for them, make them small and refined, and save their selection costs. The store staff can send different reminder messages to different people. Which clothes may suit you, have been selected for you, online Online consumers can browse and place orders directly, or of course they can make an appointment to go to a physical store to try on clothes.
When a consumer fully trusts the clerk in a community store and establishes a good relationship, he can give the clerk more choices, such as at home. The clothes of other members can gradually be extended to the needs of other items in the home.
In the future, the success of a retailer will be measured by its ability to gather users. Those who win users will win the world.
When designing a company’s value chain, the first layer to consider is always the user. The same should be true for clothing companies. Those who never deal with users and sell clothes The era of not knowing who to sell to has passed. Changing concepts and embracing the Internet and mobile Internet with a positive and correct attitude is the inevitable way for clothing retail companies to avoid being revolutionized and survive the cold winter smoothly.
Changes in the reshuffle pattern in 2016
Big brands with strong strength will gradually adjust their corporate promotion models, introduce new brand and retailer risk binding models, and work hard… ……
Brands with the ability to foresee are similar to companies that have been experiencing changes in demand in the past few years and have basically adjusted (Impression Group), as well as new hot product combinations Brands (buyer brands) continue to emerge, relying on the ability to quickly turn over orders and pursue small orders, as well as the hot spots of high single store performance, continue to expand market share…
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Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights, please contact us and we will change or delete it as soon as possible.
AAA-layout-grid-align:auto;vertical-align:baseline”> Brands with the ability to foresee are similar to companies that have been undergoing changes in demand in the past few years and have basically adjusted (Impression Group), as well as new hot product combination brands (buyer brand) continues to emerge, relying on its ability to quickly turn over orders and pursue small orders, as well as its hot spots of high single store performance, to continue to expand its market share…
AAA
Disclaimer:
Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights, please contact us and we will change or delete it as soon as possible.
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