Just two days ago, it was mentioned that the textile outdoor sports market has begun to reshuffle, and here comes the major good news: by 2020, our country will complete the outdoor sports industry plan with a total scale of 900 billion yuan. My God, what is the concept of 900 billion yuan? For example, the latest list of the “Top 100 Global Companies by Market Value” shows that Disney, ranked 20th, and IBM, ranked 22nd, have market values of around US$150 billion, which is exactly about 900 billion yuan when converted into RMB. Still no idea? Let’s put it this way, in short, this cake is very big. So what exactly is going on?
Specifically, on November 25 this year, the National Development and Reform Commission and other departments jointly issued the “Mountain Outdoor Sports Industry Development Plan”, “Water Sports Industry Development Plan”, and “Aviation Sports Industry Development Plan”. The plan proposes that by 2020, the scale of the mountain outdoor sports industry will reach 400 billion yuan, the scale of the water sports industry will reach 300 billion yuan, and the scale of the aviation sports industry will reach 200 billion yuan. The total scale of the industries mentioned in the three major plans will reach a total of 900 billion yuan. .
According to the “Mountain Outdoor Sports Industry Development Plan”, a group of mountain outdoor sports clubs with professional qualifications will be cultivated to form a number of distinctive industrial clusters and well-known brands. By 2020, the total scale of the mountain outdoor sports industry will reach 4,000 billion. 3 to 5 national-level mountain outdoor sports demonstration areas and 50 high-quality mountain outdoor sports routes will also be created. The plan also mentions some specific routes, such as the cycling route from Xi’an to Chengdu.
The “Water Sports Industry Development Plan” points out that a number of internationally competitive water sports equipment manufacturing companies and brands will be cultivated. By 2020, the total scale of the water sports industry will reach 300 billion yuan, the number of water sports clubs will reach 1,000, and the number of water sports equipment manufacturers nationwide will reach 1,000. The number of (maritime) national leisure sports centers has reached 10.
The “Aviation Sports Industry Development Plan” mentioned that by 2020, the economic scale of the aviation sports industry will reach 200 billion yuan, 2,000 aviation camps will be established, 1,000 aviation sports clubs of various types will be established, and the number of consumers participating in aviation sports will reach 20 million people. It also mentioned that a 200-kilometer aviation sports flight circle will be created in cities with mature conditions.
The issuance of these three plans is, on the one hand, to promote national fitness and accelerate the construction of a healthy China; on the other hand, it is to meet the people’s fitness needs that were ignited after my country hosted the Olympic Games in 2008. In addition, judging from the experience of developed countries in Europe and the United States, when the per capita disposable income of residents reaches 5,000 US dollars, outdoor leisure sports will often explode. According to data released by the National Bureau of Statistics, in 2015, urban residents across the country can Disposable income was 31,195 yuan, which converted into U.S. dollars at the then exchange rate of RMB 6.4 to the U.S. dollar was 4,874 U.S. dollars, a year-on-year increase of 8.9%. In the next one to two years, it is highly likely that the per capita disposable income of urban residents in my country will reach US$5,000.
If outdoor sports before this were only popular activities among niche groups, then in the future outdoor leisure will gradually grow into a fashionable lifestyle widely recognized and pursued by society. The strong demand for outdoor leisure will inevitably lead to huge industrial consumption. architecture. It can be said that our country has reached the best time to develop outdoor sports.
Of course, the 900 billion yuan industrial scale includes not only the outdoor sports textile and apparel industry, but also non-textile industries such as bicycle green lanes, mountain fitness trails, leisure sports centers, racing venue construction, sailing sports facilities, and aviation facility construction. However, it is foreseeable that with the opening of domestic demand, the outdoor sports textile and apparel industry will also change the situation of relying mostly on exports in the past. Relying on its own demand can support the healthy development of the industry and the upgrading of the industrial structure. Most importantly, I made money again!
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