High-quality development of sericulture industry, silk capital Nanchong embarks on “New Silk Road”
NanchongSilk has a long history and culture, with a history of more than 5,000 years since “Fuxi transformed silkworms and Leizu invented silkworms”. From the 1980s to the early 1990s, Nanchong’s silk spinning and garment industry entered its peak period, with more than 100,000 employees and more than 1 million households planting mulberry and raising silkworms. The silk output value accounted for three-quarters of the province, and the cocoon output accounted for 10% of the province’s total. A quarter of the province’s exports of silk and satinaccount for three-quarters of the province’s exports. More than 160 products have won national silver awards, ministerial and provincial quality awards andNew ProductAward, the products are exported to more than 40 countries and regions on five continents.
Nanchong Silk Enterprises have opened Nanchong Silk stores, franchise stores and chain stores in more than 20 provinces (cities) and famous domestic scenic spots. Some enterprises have set up marketing operations in the United States, Italy, Germany, Brazil, India and other places. office. Data show that as of May 2021, the city’s silk textile and garment industry enterprises have achieved a year-on-year growth of 1.9% in output value. From January to May this year, the city’s silk clothing product exports increased by 98.8% year-on-year.
NO.1 Expand Sales Channels Silk Spinning Output Value Continues to Increase
On the morning of July 8, the author came to the production workshop of Sichuan Shuncheng Silk Co., Ltd. and saw busy workers everywhere. Silk floss was made into silk floss sheets after the workers’ “opening”, “shaking” and “pulling” processes. Workers then lay up the silk floss pieces, fold and hem them, assemble high-grade fabrics, and then sew, finally making a high-quality silk quilt.
“In the first half of this year, Sichuan Shuncheng Silk Co., Ltd.’s export volume increased by about 40% compared to the same period last year. This was mainly due to the good control of the domestic new coronavirus pneumonia epidemic. However, this year’s changes in the RMB exchange rate have given enterprises It has also had a certain impact.” Wang Shangxue, general manager of Sichuan Shuncheng Silk Co., Ltd., said that they are a company integrating industry and trade that specializes in the production and sales of various types of silk, satin and products. The silk and satin produced by the company are sold inWe have strong competitiveness in terms of quality, price and service. In addition to exporting to European, American, Korean and Indian and Pakistani markets, we also provide long-term supplies to many domestic professional import and export companies and clothing manufacturers.
That afternoon, the author came to the warehouse of Nanchong Yinhai Silk Co., Ltd. and saw the staff busy taking stock of goods, shipping, etc. “In recent years, the company has made every effort to expand e-commerce and TV shopping channels, opening stores on Tmall and JD.com, two leading domestic e-commerce platforms, and has successively entered Beijing, Tianjin, Nanjing, TV shopping channels in Dalian, Xi’an, Chengdu, Nanchang, Kunming and other places.” He Guojun, general manager of Nanchong Yinhai Silk Co., Ltd., said happily that through the ingenious control of quality and technology, Nanchong Yinhai Silk Co., Ltd. has achieved an annual silk production The output value of 350,000 beds exceeded 100 million yuan. Sales in the first half of this year increased by 20% year-on-year. It is worth mentioning that this year the company’s “golden cocoon” also achieved a bumper harvest.
Nanchong is the “Silk Capital of China” and “High-Quality Cocoon Silk Production Base” named by the China Silk Association and the “Sericulture Silk Culture” planned by Sichuan Province
“Tourist City” and “Sericulture Silk Products Distribution and Trading Center”. Li Wei, vice president of Sichuan Silk Association and president of Nanchong Silk Association, said that in order to further expand the “Nanchong Made” product market, Nanchong Silk Enterprises have established operations in Beijing and Shanghai More than 20 provinces (cities), including Guangdong and Yunnan, and famous domestic scenic spots have opened Nanchong silk stores, franchise stores and chain stores. Some companies have set up marketing offices in the United States, Italy, Germany, Brazil, India and other places. It participates in more than 50 large-scale silk expos and trade fairs at home and abroad every year. In order to polish the “business card” of China’s Silk City and continue to expand the influence of Nanchong Silk, the Nanchong Municipal Commerce Bureau also carefully prepared the 2021 China Silk Expo, which will be held in Jiaxing, Zhejiang in 2021 At the National Cocoon and Silk Industry Production and MarketingSituation Analysis, an invitation was issued to the National Cocoon and Silk Industry Association (enterprises) to participate in the “Silk Expo” and a special visit was made to the National Cocoon and Silk Office and the China Silk Association The leaders listened to the guidance, the overall activity plan has been initially mature, and relevant procedures are currently being followed.
It is understood that Nanchong City’s mulberry silk spinning industry currently has 22 independent brands, including 3 Chinese well-known silk trademarks, 2 Chinese famous brand products, 3 national inspection-free products, 3 high-end silk mark certification products and national 9 geographical protection indications. Data show that as of May 2021, the city’s silk textile and garment industry enterprises have achieved a year-on-year growth of 1.9% in output value. From January to May this year, the city’s silk clothing product exports increased by 98.8% year-on-year.
NO.2 The market prospect is good. 50,000 acres of new (renovated) mulberry gardens
In the afternoon of the same day, the author came to the Xihe Basin Mulberry Tea Base Industrial Park in Shuanggui Town, Jialing District. I saw mulberry trees all over the mountain, with tens of thousands of acres of endless mulberry trees dyeing the mountains green.
“Sichuan Shanghao Tea Company has five wholly-owned subsidiaries, Shanghao Mulberry Tea, Shanghao Mulberry Cocoon Silk, Nanchong Famous Tea, Sichuan Mountain Tea Master, and Shanghao Teahouse, as well as 4 professional cooperatives. It is mainly engaged in the cultivation and acquisition of mulberry tea. , production, processing and sales. It is a key provincial-level agricultural industrialization leading enterprise integrating agricultural planting and mulberry tea food and tea product research and development, production and sales. It is one of the fourIt is one of the first batch of targeted poverty alleviation demonstration enterprises in the province and the largest domestic manufacturer and supplier of mulberry tea and mulberry food. “Liu Lumin, chairman of Sichuan Shanghao Tea Co., Ltd., said that the company’s mulberry tea base can radiate and drive 21 villages in 4 townships, including Shuanggui Town and Longpan Town in Jialing District. The total area of the park reaches 50,000 acres, including green tea mulberry , organic sericulture, and ecological fruit mulberry three planting bases. The tea mulberry garden integrates planting, breeding, tourism, and intensive processing, with an annual output value of 650 million yuan, benefiting more than 30,000 people.
From the 1980s to the early 1990s, Nanchong’s silk spinning and garment industry entered its peak period, with more than 100,000 employees, more than 1 million households planting mulberry and raising sericulture, more than 1.2 million households of sericulture farmers, and more than 800,000 acres of mulberry gardens. There are 2.2 billion mulberry trees, with a good mulberry rate of more than 75%, 15 silkworm breeding farms, and an annual seed production capacity of 1.2 million pieces; fresh cocoon output reaches 1.5 million tons; silk output value accounts for three-quarters of the province, and silkworm cocoon output accounts for 1% of the province’s total. A quarter of the province’s silk and satin exports account for three-quarters of the province. More than 160 products have won national silver awards, ministerial and provincial quality awards and new product awards. The products are exported to more than 40 countries and regions on five continents. Liuhe Silk Factory is The largest silk reeling factory in Asia at the time, Nanchong was one of the four major sericulture production bases and 20 key silk industry cities in the country at that time. Li Wei said that Nanchong is the largest silkworm production and manufacturing base in the country, with a market share of 70%. Nowadays, driven by leading enterprises such as Yiger, Yinhai Silk, Shuncheng Textile, Shanghao Mulberry Tea, Nanfang Jinchen, and Liuhe Group, the comprehensive utilization of sericulture resources in Nanchong City has started well. New materials, mulberry food represented by mulberry leaf tea, mulberry leaf powder, and mulberry wine, products represented by mulberry vinegar and mulberry Juan, and new business formats represented by silk cultural tourism , has become a new growth point for industrial development, showing good market prospects.
It is understood that in 2020, the city will build 50,000 acres of new (renovated) mulberry gardens, and the area of high-quality mulberry gardens will reach 420,000 acres. At present, Nanchong City has built three provincial characteristics: Gaoping Dujing Silk Textile and Garment Industrial Park, Jialing Silk Textile and Garment Industrial Park upgraded to a provincial new industrialized industry demonstration base, and Yilong Guanghua Textile and Garment Industrial Park upgraded to a provincial characteristic industrial base. Industrial Park; Yilong County Sericulture Modern Agricultural Park was upgraded to a four-star modern agricultural park in Sichuan Province, and Jialing District Sericulture Modern Agricultural Park was upgraded to a three-star modern agricultural park in Sichuan Province, two provincial-level star modern agricultural parks.
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