Eight departments jointly issued the “Outdoor Sports Industry Development Plan (2022-2025)”
Recently, eight departments including the State Sports General Administration jointly issued the “Outdoor Sports Industry Development Plan (2022-2025)”. The “Plan” proposes that by 2025, the high-quality development of the outdoor sports industry will achieve remarkable results, effectively connecting supply and demand, coordinating the development of industry and ecology, and highlighting product and service brands. , a development pattern of continuous innovation in business formats and models. Outdoor sports venues and facilities continue to increase, their popularity has increased significantly, and the number of participants continues to grow. The total scale of the outdoor sports industry exceeds 3 trillion yuan.
During the “Thirteenth Five-Year Plan” period, with the deep integration of national fitness and national health, outdoor sports have gradually become a popular form of exercise for the people, and the outdoor sports industry has achieved rapid development . Among them, the number of participants continues to increase. As of the end of 2021, the number of participants in outdoor sports nationwide has exceeded 400 million; the supply of products has become increasingly abundant, basically forming an outdoor sports product supply system covering mountains, rivers, land and air, including mountaineering, hiking, marathon, cycling, skiing, etc. A large number of outdoor sports such as kayaking, paragliding, and orienteering are booming, and a variety of online and offline products have emerged.
“Currently, my country’s outdoor sports industry is still in the early stages of development, and the market potential needs to be further released. There are still some shortcomings and weak links. Natural resources are not open enough to outdoor sports. The problem of convenient transportation of outdoor sports equipment needs to be solved. Outdoor There is a lack of talents in sports majors, insufficient effective supply of facilities and products, and brand influence needs to be improved.” The “Plan” emphasizes that these bottlenecks must be solved through deepening reforms and strengthening innovation to help The sports industry has become a pillar industry of the national economy.
Optimizing the development environment of the outdoor sports industry
The “Plan” proposes to encourage universities and scientific research institutes to establish industry-university-research bases for outdoor sports, strengthen theoretical and practical research, and promote the transformation of research results. Host the China Outdoor Sports Industry Conference to increase the influence of outdoor sports.
In terms of optimizing the structure of the outdoor sports industry, the “Plan” proposes to accelerate thetransformation and upgrading of the outdoor sports goods manufacturing industry. Strengthen the application of new materials, advanced technology and equipment in the field of outdoor sports equipment manufacturing, continuously improve the research and development and manufacturing level of outdoor sports equipment such as ice and snow, water, aviation, etc., and create China’s intelligent Build a brand. Encourage outdoor sports enterprises to jointly establish outdoor sports goods R&D and manufacturing centers with universities and scientific research institutes, and improve independent research and development capabilities of core technologies through resource sharing, optimized combination of innovative elements, and traction of major scientific and technological tasks. Encourage outdoor sporting goods manufacturing companies to extend the industrial chain and develop products such as outdoor sporting goods experience, competition performances, tourism, health and wellness vacations.
Optimize the supply of camping products
The “Plan” also proposes to encourage outdoor sports equipment companies to develop multiple series of camping equipment to meet the needs of different groups of people based on their camping needs. By 2025, cultivate a number of leading outdoor sports companies with independent brands, innovation capabilities and competitive strength. Encourage leading enterprises to strengthen collaboration in R&D, design, intelligent production and other fields to further enhance their core competitiveness. Guide small, medium and micro outdoor sports enterprises to deeply explore market segments and develop in the direction of “specialization, specialization and innovation”, and encourage qualified enterprises to become stronger, better and bigger with the goal of individual champion enterprises.
In recent years, there has been a camping trend in China. Camping has become a popular leisure lifestyle on holidays and weekends. There are a variety of textile products in camping equipment such as tents, canopies, sleeping bags, hammocks, camping tables and chairs. These outdoor camping equipment have brought rapid growth in demand to the surrounding market. The requirements for camping in the “Plan” will undoubtedly bring new opportunities to the textile industry. In addition, sportswear and functional clothing will also usher in new growth points.
AAA
Disclaimer:
Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights and interests, please contact us and we will change or delete it as soon as possible.
AA
