“Fashion E-Home” helps Linping small and micro clothing enterprises enter the “fast lane”
“As long as you upload your demands to the platform, the relevant departments will match service providers based on our basic data and demands, providing a ‘magic weapon’ for our production development.” Responsible for Hangzhou Fenman Clothing Co., Ltd. The person is holding a mobile phone and demonstrating while talking.
The “magic weapon” he mentioned is the “Fashion E Home” application launched by Linping District in December last year. According to the relevant person in charge of Linping District Economic Informatization and Science and Technology Bureau, this application focuses on the clothing small and medium-sized enterprises, using data flow to lead the material flow, talent flow, technology flow, Capital flow promotes the systematic reshaping of the clothing industry and forms a digital ecosystem that integrates the upstream and downstream of the industrial chain, which has been affirmed by the Provincial Party Committee Office, the Department of Economics and Information Technology, and the Reform Office.
At present, the “Fashion E Home” application has launched modules such as “Policy Delivery”, “Direct Appeal”, “Digital Fabric Accessories Library”, “3D Design” and “Digital Cloud Warehouse”, creating “Government and Enterprise Services” and “Cloud Warehouse”. The four sub-scenarios of “design”, “smart production” and “worry-free sales” cover all aspects from clothing design, pattern making, production, sales, operation to policy support. At present, this application has covered more than 3,000 clothing companies in Linping District, integrated 8 parks and more than 1,600 small, medium and micro enterprises with a total of 870,000 square meters of offline space, cultivated 17 independent innovative brands, and created new orders of 200 million yuan.
“For example, this ‘Digital Fabric and Accessories Library’ integrates the resources of 872 fabric and accessories suppliers across the country, solving the difficulty of designers being unable to purchase raw materials offline across regions during the epidemic, and then through the ‘3D Design’ module , not only improves designquality and efficiency, designers can also intelligently screen pattern makers based on clothing type, fabric type, style, etc.” Related from Linping District Economic and Science Bureau the person in charge said.
In the sales process, the “Fashion E Home” application has also added the online trading platform “Yijiajia” and the “Smart New Retail Experience Demonstration Store”, which can realize online release of production orders, accurate online order taking, and virtual Featured functions include fitting, contactless payment, automatic inventory of goods, analysis of consumer groups, and tracking of consumption habits.
Data shows that so far, the “Digital Fabric Accessories Library” has served more than 4,000 companies and 18,000 designers. The “Yijiajia” platform has served more than 1,000 companies and has achieved 6,678 online transactions and completed transactions. The sales exceeded 100 million yuan, and the “Smart New Retail Experience Demonstration Store” covered more than 100 stores, serving more than 500,000 consumers in total, and the store inventory rate increased by 93%.
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