Embracing the new track of live streaming e-commerce, Xianyifang Live Broadcasting Ecological Center officially opens
On the morning of June 16th, “Butterfly Home Textile Star Shines in Tongzhou” Tongzhou Live BroadcastE-commerce Industrial Park 2023 (Summer) Live Broadcast Carnival and Fiber Shop The live broadcast ecological center was completed and opened. Zhu Xiaohong, President of the China Home Textile Industry Association, Jiang Dong, Member of the Standing Committee of the Nantong Municipal Committee and Executive Deputy Leader of the Leading Group for the Construction of Jiangsu Nantong International Home Textile Industrial Park, Zhang Jianhua, Member of the Standing Committee of the Nantong Municipal Committee and Secretary of the Tongzhou District Committee, Deputy Secretary of the Party Working Committee of the Jiangsu Nantong International Home Textile Industrial Park , Management Committee Director Qian Suomei attended the event.
The Xianyifang Live Broadcasting Ecological Center is the country’s first closed-loop live streaming e-commerce carrier for the home textile and home furnishing categories. As a pioneer demonstration area of the “China Home Textile Live Broadcasting Ecological Industrial Park”, it undertakes industry responsibilities and missions of great significance, upgrading and developing the home textile industry. and plays a leading role in ecological model innovation.
Zhu Xiaohong, President of the China Household Textile Industry Association, expressed in her speech that she hoped that the Xianyifang·Live Broadcast Ecological Center could seize the opportunity, take advantage of the “cloud”, and successfully build it into the most popular home textile and household live broadcast product selection center. The gathering area of live streaming ecological institutions and resources allows more home textile companies to join in to achieve orderly operations and value enhancement. Together, they can make home textile live streaming e-commerce bigger and stronger, making live streaming e-commerce a new engine for the growth of home textile production and sales.
Chuanjiang Town is one of the main centers of Nantong’s home textiles. It brings together more than 12,000 active market entities and has a complete home textile industry chain of all categories. In 2022, the town’s home textile market transaction volume will exceed 110 billion yuan. In recent years, Chuanjiang Town has taken the direction of “establishing a home textile town, developing a physical town, and becoming a strong e-commerce town”. While developing high-end home textiles and accelerating the upgrading of the entire home textile industry chain, it has also attached great importance to broadening new retail links for home textiles. Taking live streaming e-commerce as a new growth pole, the town’s e-commerce transaction volume will exceed 50 billion yuan in 2022. The opening of the Xianyifang Live Broadcasting Ecological Center will help Chuanjiang Town take this as the core, take “full ecological chain closed-loop operation” as the concept, and be supported by “full category supply of home textiles and home furnishings, full-dimensional live broadcast e-commerce services” to create The live broadcast e-commerce industrial park is gaining momentum under the new business format.
“We are determined to build the first closed-loop live broadcast ecological industrial park in China’s home textile industry. By opening up the links between B-side and C-side, increasing the empowerment of content and services, accelerating the embrace of the new live broadcast e-commerce track, making Nantong a good place Home textiles have entered thousands of households through younger, more advanced and more diversified new retail methods.” Yuan Hongbing, chairman of Jiangsu Golden Sun Investment Holding Group Co., Ltd., said that Xianyifang will ensure investment, innovate models, and introduceTalent and continuous innovation will provide better supply chain and operational services for anchors and institutions across the country, provide more professional distribution channels for the home textile and home furnishing industry, and provide more beneficial platform officials We will continue to work hard to connect industrial belts and channels to provide better innovation and entrepreneurship carriers for live broadcast ecological talents!
During the event, Xianyifang Live Broadcasting Ecological Center was awarded the “China Home Textile Live Broadcasting Ecological Industrial Park Pioneer Demonstration Zone” and “China Nantong Home Textile Live Broadcasting Ecological Industrial Park Launch Demonstration Zone”.
As the largest home textile industry gathering place in the country, in recent years, the home textile park has been actively seeking changes, actively embracing the wave of digitalization, vigorously expanding online space, cultivating new business formats, and targeting the most popular live streaming e-commerce in the current new retail field. Through government and enterprise interaction, association platform and other models, we will build an omni-channel industrial ecosystem, aggregate industrial advantages, and empower the home textile industry. After the Xianyifang live broadcast ecological project is put into operation, the park will continue to improve the home textile live broadcast ecology, accelerate corporate transformation, work hand in hand with the market, enterprises, and industry associations to deeply explore new opportunities for industrial transformation, actively seize new tracks for industrial development, and jointly write a new chapter for home textiles. A new chapter in the development of industrial highquality.
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