China’s new fabrics: Intelligent innovation quenches market thirst

China’s new fabrics: Intelligent innovation quenches market thirst

After rapid development in recent years, my country’s chemical fiber filament woven fabrics have become an important category of textile fabrics , thousands of new filament weaving products are launched every year. However, since 2014, with the slow recovery of external demand and weak domestic demand growth, the growth rate of the main operating indicators of the national textile industry has dropped significantly compared with the same period last year. Similarly, the filament weaving industry has also experienced problems such as increased inventory and serious product homogeneity. How to accurately understand the downstream demand for product development and develop new products that are marketable and even leading the market demand through technological innovation has become an important issue for filament weaving enterprises.

On August 20, the China New Fabric Market Seminar was held in Hangzhou. During the meeting, many representatives of filament fabric production companies and fabric and clothing designers had face-to-face communication at the meeting site. Everyone hoped that through effective supply and demand information transmission, linkage and communication between the upstream and downstream industries could be strengthened, and the development of clothing and fabrics could be promoted. Collaborative innovation, deeply exploring the value of the industrial chain.

Xu Wenying, vice president of the China Textile and Apparel Industry Federation and president of the China Filament Weaving Association, said that the theme of this meeting is to strengthen confidence, innovate and develop, and jointly build a bridge for upstream and downstream communication. He pointed out that in addition to raw materials and costs, most of the problems existing in the development of the industry are the lack of innovation spirit. Especially when the current economic environment is not ideal, opening up the market through technological innovation and product development is the only way out for enterprises.

Intelligent innovation is the top priority

Xu Wenying said that in the past, when we mentioned upgrading, we meant importing equipment and improving equipment quality. But now, we can be proud to say that the products still cannot be sold and have become inventory. Why is this? He emphasized that the key to transformation and upgrading is not only investment in equipment, but also innovation and technology. This is the foundation for enterprise survival and the source of industry development. At the same time, he said: “After being transferred abroad, many fabric products will be imported back at prices that are several times or even more than ten times higher than the original price. Our cost advantage is being lost, and innovation and improving product quality can provide Our products inject real competitiveness.”

In this regard, Yang Xiaodong, deputy secretary-general of the China National Garment Association, also deeply agrees. He said that enterprises should face the market and keep up with fashion while innovating. For example, clothing products face consumers, and consumer demand is the fundamental factor that determines the clothing market. As fabric suppliers, filament weaving companies should also study market trends and consumer demand for fabrics. This is also an important means for corporate innovation and development. He pointed out that leather clothing, which is very popular with consumers on the market today, is an example of fabric companies using fabric products to drive consumer demand through innovation. At the same time, the innovation of raw materials by fabric companies as the upstream of the industrial chain not only promotes the development of clothing companies, but also better realizes the interaction of the industrial chain.

Although the road to innovation is difficult, some companies have achieved fruitful results. Jiangsu Jujie Microfiber Company relies on mature technology and high-quality products. From January to June this year, the company’s sales output value has reached 178 million yuan, an increase of 41.3% over the same period last year. It is expected that the export sales this year will exceed 20 million US dollars. . The person in charge of the company said that the company focuses on technological innovation and research and development of new products, and continues to meet the needs of the international market with unique products. Now it has gained a place in the European and American markets.

At this matchmaking meeting, many companies brought newly developed high-quality filament fabrics. The silk fabric produced by Wujiang Fuhua Weaving Co., Ltd. is light, ultra-thin, soft, and has excellent elasticity and UV resistance, which meets the needs of the market. Zhejiang Taihua New Materials Co., Ltd. displays animal-print environmentally friendly fabrics. The products are light, elegant, thin and textured. They are suitable for high-end light jackets, windbreakers and other products. They are also fashionable and environmentally friendly, and have won the favor of many buyers.

In addition, the organizer also displayed sample cards of the 2014 national famous and high-quality award-winning filament fabric products in the matchmaking area for guests to observe and choose.

Professional and efficient docking cooperation

The 2013 “China Filament Fabrics Market Seminar and Trade Fair” extended the scope of fabric display from down fabrics to clothing fabrics. This year, some home textile fabrics have been added according to the needs of buyers, and the “release of purchasing information for large buyers” has also been supplemented. Xu Wenying said: “We hope to build a platform for upstream and downstream docking through this meeting, providing a channel for full communication of information between supply and demand parties, thereby promoting effective transactions. At the same time, we will also use this platform to jointly discuss the current industry economic situation and market trends in order to better Master the market rules well.”

It is worth mentioning that in this event to release procurement information for large buyers, China Hongdou Group, Septwolves Group, Hempel (China) Co., Ltd. and Jiangsu Yunkuo Clothing Co., Ltd. all released their 2015 procurement plans . Among them, Hongdou Group introduced��The next step is to purchase about 5 million meters of fabric, amounting to 1 billion yuan. Many fabric companies have shown strong interest in this information, and have expressed that after the meeting, they will make corresponding adjustments to the company’s products according to the needs of these companies, hoping to form docking and cooperation with these large buyers.

Sun Derong, chairman of Jiangsu Silke Group Co., Ltd., said that he has contacted many powerful companies in a short period of time, which not only saves the cost of manpower, time, money and other costs in expanding business all over the world, but also can be directly responsible for the brand. Accurate one-on-one communication saves a lot of ineffective business development links, and the effect is very good. In the future, more companies will participate in such activities.

Zhou Jincai, chairman of Wujiang Jiayunda Inkjet Weaving Factory, also believes that compared with large-scale exhibitions, this matchmaking meeting is more targeted. The reporter also received similar feedback when communicating with representatives of other companies. The heads of many exhibiting companies said that filament fabric production companies can have an in-depth understanding of the product development needs of brand designers on this small but very professional communication platform. , taking the pulse of the market trend, this is a matchmaking meeting for enterprises to reduce operating costs, efficiently match customer resources and optimize product structure.

The convening of this conference provides a good channel for filament fabric manufacturers to research the market, expand the market and develop new products. Xu Wenying said that in the future, the association will actively explore and open up new forms, encourage technological innovation of enterprises, and help and guide enterprise transformation.

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