What is the gap between Chinese fabrics?

What is the gap between Chinese fabrics?

Business News reported on January 6, In recent years, China’s leading fabrics Enterprises have made great efforts in strengthening independent innovation, improving quality, building brands and fulfilling social responsibilities. The development level of China’s textile products is gradually shrinking compared with foreign countries, but overall there is still a certain gap, which is mainly reflected in the following five aspects:

Product development ideas

Most of the R&D strategies of my country’s textile enterprises remain at the technical level. It is difficult to rise to the management level or even the strategic level, lacking long-term and systematic planning.

Countries such as Europe, the United States, Japan and South Korea generally import gray fabrics from China and use the advantages of their own finishing technology to enhance the high-tech content and added value of the fabrics and create greater profit margins. Its products are delicate and varied, making full use of various colors. Domestic products have few changes in color matching and style, and the products of many manufacturers are not very different, so they cannot reflect the price advantage.

Product development model

Developed countries such as Europe, the United States, and Japan generally adopt a combination of industry, academia, government, and research, which is worthy of reference for the majority of domestic textile enterprises. Taiwan and South Korea are also gradually developing towards this model. For example, in Taiwan in recent years, textile companies have gradually got rid of the conservative attitude of independent research and development and began to cooperate with various research institutions such as the “Textile Research Center” for development. Some companies have also asked the government Institutions apply for private scientific research plans or leading new product plans.

Marketing awareness

It can be seen from the 2009 Fabric Expo that there are still only a few companies that can fully integrate booth image, product trends and product features. More companies are still pursuing large and comprehensive products and focusing on products. Unclear and unclear.

Foreign exhibitors have very clear concepts in their displays. They are very professional, meticulous and humane in terms of booth layout, sample display, promotional materials and on-site reception. For example, Japan mainly promoted new raw materials and new technologies, South Korea mainly promoted new functional fibers and functional fabrics, and the Italian pavilion’s fine woolen fabrics, etc., all left a very deep impression on the audience.

Brand Building Strategy

In recent years, China’s textile companies have grown rapidly and have greatly improved in product development and technical level. However, there are currently no more internationally renowned brands in China, especially fabric brands. .

Looking back at the brand building of foreign exhibitors, some companies have established world-class well-known brands in a short period of time, such as DuPont’s lycra fiber, Coolmax fiber, Lenzing’s Tencel fiber, XLA fiber, etc. , and South Korea’s Crecora brand, all rely on the power of the brand to quickly develop the international market in a short period of time. This brand construction model is worthy of reference and reference by my country’s textile and fabric enterprises.

Production and management concepts

To win the market and consumers, companies can introduce internationally advanced production management models based on actual conditions to comprehensively improve the company’s on-site management level, thereby achieving quality optimization and brand upgrades.

At present, some textile and garment companies in Shishi have introduced Japan’s JIT production and management method. JIT refers to just-in-time production, which is a production that thoroughly pursues the rationality, efficiency and flexibility of the production process. management mode. In addition, in terms of functional testing, we must also fully learn from the testing technology and methods of some developed countries.

Excerpted from [China Textile News]

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