China Garment Website_China's popular garment and fashion information platform China Garment News 20 important insights into website optimization for search engines

20 important insights into website optimization for search engines



20 important insights into website optimization for search engines 1. Try not to use Flash or pictures to implement the entire page, so that SE cannot find useful information on th…

20 important insights into website optimization for search engines

1. Try not to use Flash or pictures to implement the entire page, so that SE cannot find useful information on the page.

2. Download a spider simulator to check the information detected by SE on your web page. Check the information collected by search engines on your page at this URL: http://www.alltextile.cn/. Based on this information, modify the page, remove useless information, and add information you think is useful.

3. Use standard code to design your web page. There are two main parts of a page that need attention, one is , the other is , at least these two The part should be well designed. SE likes to search for information from left to right and top to bottom. It thinks the information on the page is more important, so try to put the information you want to highlight at the top of the page

 4. mark: <BR><BR> The title mark is the actual information of the page. SE attaches great importance to it. The information to be highlighted on this page should be streamlined to less than 20 words as the value of the title. But do not use keywords that are irrelevant to the page. words as the title value, otherwise you will be punished by SE. <BR><BR> 5. flag: <BR><BR> Keywords: Most SEs say they don’t value this, but as a good designer, it should Try to set this value as well as possible. <BR><BR>Description: This Meta value is the only one recognized by all SEs, so this value should be well designed, with the word count within 40 words, and each page should have a unique and unique description. , if all pages use the same description, SE will ignore all this value and even think that you are cheating. <BR><BR> 6. javascript: SE is generally not interested in javascript, so try not to use it in the area will overwhelm the SE, and most SEs have time limits or large information limits when crawling your page. Placing a lot of javascript code in the front will make the SE run slowly. The main reason for reducing interest in you is that this part of the code takes up useful information behind you, making it impossible for SE to obtain useful information about your page. If you really want to use javascript, try to put all javascript code in a js file, and then Just connect this JS file to the page<BR><BR> 7. Add alt attribute to all <img>s. This is a good habit, especially for pictures pointing to a link, you must add the key information of the URL to be connected, SE The ALT attributes of pictures pointed to by links will be identified, but pictures without links will not be processed. <BR><BR> 8. </p> <h1> <h2>: SE is very interested in such information, and will Increase the weight, so mark important information with </p> <h1></h1> <p>, and mark less important information with </p> <h2></h2> <p>. Note: There should be only one </p> <h1></h1> <p> on a page. There can be multiple </p> <h2></h2> <p>, otherwise it will be considered cheating by SE<BR><BR>9. Try not to use mouseovers, it is better to use hover in css<BR><BR>10. Try to Don’t apply multi-level </p> <table>. SE can generally only read three nested </p> <table>s at most. If there are more, it will be too lazy to read them, causing your useful information to not be detected. My website ( http://www.alltextile.cn/), suffered a loss in this regard. After improvements, the ranking rose a lot because a lot of key information was detected. <BR><BR> 11. <b><strong> : These logos will also be well noticed by SE. Although the weight is not as high as </p> <h1> <h2>, they can be used flexibly. <BR><BR> 12. The number of links on a page should not exceed 100, Google believes Only the first 100 are useful <BR><BR> 13. For search engines, the weight ratio of each element on the page. <BR><BR> Internal links: 10 points. <BR><BR> Title: 10 points. <BR><BR> Domain name: 7 points. <BR><BR> </p> <h1> and </p> <h2>: 5 Points. <BR><BR> The beginning of each paragraph on the page: 5 points. <BR><BR> Path and file name: 4 points. <BR><BR> Similar keywords: 4 points. <BR><BR> 1.5 points for the beginning of each sentence. <BR><BR> <b> and <strong>: 1 point. <BR><BR> Content: 1 point. <BR><BR> Title attribute: 1 point. (Note that it is not <title>, but the title attribute, such as <a href="https://www.alltextile.cn/new/" title="””">) <BR><BR> alt flag: 0.5 points. <BR><BR> ’s describe attribute: 0.5 points . <BR><BR> The keywords attribute of : 0.05 points. <BR><BR> 14. Try to use HTML format. If you really want to use a database, try to reduce the length of parameters <BR><BR> Mine The website (http://www.alltextile.cn/) used to display articles using an asp file through parameters. As a result, this asp file could only be included in 1 page by SE, and the ranking could not be found at all; later I put the dynamic The page was converted into a well page, displayed in HTML format, with one HTML page for each product. As a result, more than 5,000 pages were added to Google’s collection, and each product’s ranking on Google was basically on the page, as was the first search. Recently from a The number of visits to search has doubled. 1.�Basically only interested in HTML files, not too interested in dynamic pages. <BR><BR> 15. Reverse connections: <BR><BR> Google attaches great importance to reverse connections, and you can increase reverse connections in the following ways Link: <BR><BR> A: Friendly links, it is easy to find links with high PR, and many pages included in SE. Do not use links with top rankings, which look like they have high PR, but can be seen as cheating at a glance. Website connection. Do not connect to the PR status bar that is gray. Such websites may not be included or may be punished. In addition, you do not have to connect to your homepage when connecting, you can also connect to more Some of your other important pages, such as the site map and other pages of the website, do not have too many external links on the homepage, no more than 40. Less than 20 is good. <BR><BR> B: Login website, such as dmoz, yahoo, etc. You should try your best to log in to the directory, but don’t log in once every two days. The more you log in to other website sites, the better. As for looking for website sites, you can look at the reverse links of your competitors in Google. Enter “link: http://www.alltextile.cn/” in Google, and you can see the reverse connection of the other party’s website. You can enter the search results one by one, and apply for your connection on each page, which is convenient. I found a lot of linked website sites. <BR><BR> C: Message board message: similar to website login, but the writing method must be scientific, otherwise it will be meaningless. Generally, I write like this: <BR><BR><a href="http://….">Website name</a> <BR><BR> Website name <BR><BR> Website name http://www.alltextile.cn/ Apply for a friendly link with your site J <BR><BR> D: Blog<BR><BR> Blogs are also emerging in China now. You can make full use of them. You can register an account to promote your website, or you can directly post comments. The content of the comments is basically the same as The format of the message board is the same <BR><BR> E: Forum promotion <BR><BR> I won’t say much about this, anyway, don’t let people see it as an advertisement <BR><BR> 16. Internal connections <BR><BR> Many people only value external connections. Don’t they know that internal connections are also very important? My basic idea is that all pages include links to the homepage and other important pages, and links to pages related to this page are also added. Finally, all your pages can be interconnected. <BR><BR> 17. Domain name and file name <BR><BR> SE values ​​the domain name and page file name, but in many cases, the domain name no longer wants to be changed and has to be modified. file name, try to make your file name contain the English name of the page keyword <BR><BR> 18. Do not use cheating methods to deceive SE. Even if it succeeds temporarily, it will not succeed permanently, and you will definitely be punished by then. . The so-called good and evil will be rewarded in the end, only earned early and late. Moreover, legal optimization of the website can also achieve this effect <BR><BR> 19. The impact of website speed, website speed also has a great influence on the ranking of SE The impact is that slow access speed will make SE lose patience when crawling your page, thereby reducing the amount of information on your page and lowering your ranking. If your server is very slow, you should consider changing to a faster server. . <BR><BR> 20. Update your important pages frequently, even if you just change the corresponding pictures. This will let SE know that your website is updated quickly and has vitality. It will pay more attention to you and of course your ranking will also increase. It will improve. My website is basically updated by Google every two days. AADBGRTHRTH</p> <h4><b><br />Disclaimer:</b></h4> <p>Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. 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